Taurus Logo PNG
The Taurus logo conveys immense power, determination, and steadfastness, which are characteristics of the products the Brazilian company deals with. The emblem reflects an unstoppable spirit and strength, directly hinting at their mastery.
Taurus: Brand overview
Taurus’s history started in 1939 in Porto Alegre, Brazil, when Giovanni Piva Adamo, his son Angelo Piva Adamo, and Antonio Hochheim created the business. The business, first known as “Fábrica de Ferragens e Cutelarias Taurus” (Taurus Hardware and Cutlery Factory), was focused on producing metal goods and instruments.
Early on, the company manufactured various metal goods, such as forks, knives, spoons, and other home goods. It soon established a reputation for manufacturing high-quality products, which aided in the growth of its clientele in the neighborhood.
Two years after its founding in 1941, the company started producing revolvers. This decision was taken in response to Brazil’s increasing gun demand. The .38 Special was the company’s initial revolver model.
The firm experienced substantial expansion during the 1950s. It increased output and started shipping its goods to other nations in South America. During this period, the business kept upgrading its revolvers, adding new features, and raising the caliber of the gun.
The company began to diversify its production in the 1960s. It started producing household appliances and other plastic products when it joined the plastic products market. This choice allowed it to diversify its clientele and lessen its dependence on the gun industry.
An important development in its history occurred in the 1970s. The company that owned Smith & Wesson, Bangor Punta Corporation, purchased it in 1970. This acquisition provided access to new markets and technology, especially in North America.
It started making handguns in 1974, hence extending its selection of weapons. The first pistol was the PT-92, based on the Beretta 92.
For the company, the 1980s were a time of major transition. After being acquired by a group of Brazilian investors in 1983 from Bangor Punta Corporation, it regained its independence. This allowed the firm to concentrate on creating new technologies and increasing output.
In 1984, it established its first production plant in the US in Miami, Florida, to improve its standing in the US gun market.
The company actively pursued global market expansion during the 1990s. By marketing its goods in Europe and Asia, it became a major worldwide firearms producer.
In 1997, the “Security System,” a company-groundbreaking invention, enabled gun owners to lock their firearms using an inbuilt locking mechanism. This invention greatly improved firearm safety and was incorporated as a standard feature on several models.
There were major technological advances throughout the 2000s. The debut of its first polymer handgun in 2005 with the PT 24/7 model quickly became well-known for its dependability and low weight.
In 2008, it opened a new factory in São Leopoldo, Brazil, to enhance its output. This allowed the firm to improve the quality of its products and expand its production capacity.
The decade of the 2010s was marked by the company’s continued product line expansion. In 2018, it debuted several new handgun and revolver types, notably the well-liked G2c series.
It celebrated its 80th anniversary in 2019, solidifying its position as one of the biggest and most established gun manufacturers globally.
In 2020, the company maintained its global market expansion efforts. A new manufacturing plant was opened in Bainbridge, Georgia, USA. This action boosted manufacturing capacity and enhanced customer service for the company’s main market, North America.
For the company, 2021 represented a major technical advancement. The new GX4 range of handguns combined a large magazine capacity with a compact design. Customers immediately took to this model because of its dependability and ergonomics.
In 2022, it concentrated on extending its line of revolvers. The new Raging Hunter series, intended for sport shooting and hunting, was unveiled in various calibers. These revolvers were more accurate and could be equipped with optical sights.
In 2024, it continued funding research and development. Introducing a new metal treatment process improved the weapons’ resilience to corrosion and longevity. This innovation greatly improved the quality and dependability of its products when implemented across the board.
Meaning and History
What is Taurus?
It is a Brazilian firearms manufacturer known for its wide range of pistols, rifles, and revolvers. Founded in Brazil, the company has become one of the biggest players in the global firearms market. It is known for its commitment to quality, offering firearms for the military, law enforcement, and civilians. The products are known for their reliability, durability, and ergonomic design, making them popular among gun enthusiasts and professionals. The company’s range includes such well-known models as the Taurus PT92, Taurus Judge, and various concealed carry pistols.
Old
Judging by the name, the driving force behind the Brazilian arms company’s visual identity is the Taurus or bull. It represents the immense power of the products, capable of sweeping everything in their path, overcoming obstacles, defying prohibitions, and captivating with their strength. Awe and determination are the primary emotional factors conveyed through the classic roundel.
The Taurus logo resembles a seal: a prominent center and a wide border with the brand’s details. The central figure is the bull, as suggested by the name. It stands with its head lowered and sharp horns pointed forward. The image leaves it unclear whether this is a defensive or aggressive stance. In any case, the arms manufacturer hints at both, using this to promote its arsenal.
The animal is depicted only partially—just a portion of its powerful neck and head, turned to the left, is visible. The head is crowned with imposing horns centered within the background circle, indicating that every threat will be met with a response. The bull does not appear defenseless; on the contrary, it exudes significant danger. It is drawn in an outline style—a thin white contour reveals the shape of the bull, clearly standing out against the dark background.
The central element is surrounded by a wide band, with the brand name occupying the upper part. The text is rendered in a monolithic, block-style font: massive letters resembling a bull’s muscular body. These letters are sculpted—narrowed in some areas (closer to the central element) and broadened in others (at the top, near the edge). This creates an impression of immense strength and readiness for self-defense, as animals typically attack when provoked—a defensive reaction rather than an act of aggression.
The font chosen for this part of the emblem is large, capitalized, and extra bold. It is necessary to showcase the immense capabilities of the arms manufacturer, indicating that it is unwavering in its decisions and will confidently move forward according to plan.
The text is arranged in a semicircle, reaching two upward-curving lower arcs. These arcs add dynamism to the logo and serve as speed lines, infusing the symbol with energy and movement. The monochrome color scheme enhances the bull’s intimidating presence and highlights its uncompromising nature, dividing the world into two halves—black and white. This also ensures high contrast and maintains the legibility of the text, even in a semicircular form.
Next to it is another inscription with the company name. This one is horizontal, consisting of incredibly bold and wide glyphs reminiscent of a bull’s muscular build. For this reason, the internal spaces of the capital letters are narrow, small, and almost invisible. They seem to be covered by a mountain of muscle, alluding to Taurus’s high defensive capabilities. The brand conveys its concept through this approach, creating a positive image that is appealing to customers.
New
The modernized Taurus logo exudes confidence and contemporary style. It retains the personal emblem and text, now presented in two lines.
- At the top is the name of the Brazilian arms manufacturer. It is rendered in a block font with massive, extra-bold, sans-serif glyphs. The letters are straight, smooth, and tall and feature diagonal cuts in certain places (such as in “T” and “S”). The “A” and “R” have angular crossbars reminiscent of powerful bull horns leaning forward.
- Below is the company’s slogan in Portuguese: “Compromisso com a excelência,” which translates to “Commitment to excellence.” This line is composed of thin, small letters. The sharp peaks of “M,” “A,” and “N” and the rounded forms of “C” and “O” stand out. Although they contrast, they convey a unified concept of superior product quality.
Overall, the Taurus logo has preserved the legacy of its previous version while elevating it to a higher level of artistic and expressive meaning. The bull is depicted with its head lowered and horns pointed downward, but now it faces to the right. The bull is drawn with confident, clean lines in an outline style, with clear and smooth strokes. This design conveys masculinity and strength, showcasing immense power and high combat readiness.
The shape of the lowered sharp horns connects the two types of text. In the top line, they echo the slanted crossbars of “A,” “R,” and the slanted top of “S.” In the bottom row, the horns resemble the pointed ends of “M,” “A,” and “N.” They symbolize the brand’s activity, defensive capability, and determination.
The monochrome palette represents the company as an entity that adheres to tradition, strictly following all necessary rules and requirements, as affirmed by the motto. The combination of black and white creates a sense of confidence and stability.
