Tecate Logo

Tecate LogoTecate Logo PNG

The Tecate logo embodies courage and strength, presenting the brand as a reliable partner in various aspects of life. The emblem demonstrates respect for the brand’s historical heritage and highlights the consistency and unwavering quality of its products.

Tecate: Brand overview

Founder:Cuauhtémoc Moctezuma Brewery
Tecate, Baja California,, Mexico

Tecate is a Mexican light lager produced by the Cuauhtémoc Moctezuma Brewery at a plant in the eponymous city. The brand’s lineup includes Original (4.5%), Light (3.9%), Alta (4%), Titanium (7.5%), and the Diablo beer-based cocktail. Since 2010, Tecate has been owned by Heineken International.

As part of its global expansion, Tecate has reached new markets and formed its audience beyond Mexico. The company actively supports cultural and sports events, continuing to strengthen its position as both a national and international brand.

Meaning and History

Tecate Logo History

The Tecate logo is stable and filled with patriotic sentiment, reflecting respect for the brand’s history. Over time, it has undergone only minor changes that affect small details such as the inclination or size of the elements. The image of Mexico’s symbol at the center of the emblem positions the product as national and beloved. The taste and composition of the beverage are in line with Mexican brewing traditions.

What is Tecate?

The brand unites several types of Mexican light beer produced by Cervecería Tecate, which is part of Cuauhtémoc Moctezuma Brewery.

Tecate actively engages with the community, supporting local cultural and sports events, as well as providing opportunities for the development and social activity of young people. This helps the brand strengthen its position and attract more fans of its products.

1980 – 2004

Tecate Logo 1980

The logo features an image of an eagle taken from the Mexican flag as a symbol of national heritage. The emblem shows the shadow of the eagle’s outspread wings, symbolizing protection. On the bird’s chest is the white letter “T” – the first letter of the brand’s name. The combination of the country’s symbols and beer makes the drink truly Mexican. Below the image, the brand’s name is placed in large red letters. The name comes from the city where the beer was first brewed in 1943. Local brewers developed the recipe and founded Cervecería Tecate. In 1955, Cuauhtémoc Moctezuma acquired the brand and named it after its place of origin. The red color of the name is associated with masculinity, energy, and vibrant parties, in line with the brand’s advertising concept.

2004 – 2015

Tecate Logo 2004

2015 – 2020

Tecate Logo 2015

2020 – today

Tecate Logo

In 2017, Esther Garcia became the company’s vice president. The owner, Heineken, decided on a global expansion of the brand. As part of the expansion, a new logo was developed that returned to its historical roots: the eagle and inscription of the original logo were preserved, but the letter color was changed, and the outline was removed. The new symbol looks like a seal or imprint, telling the brand’s rich history that they want to convey to international consumers.

Font and Colors

The logo is designed entirely in black, symbolizing power, dominance over competitors, and versatility. The white letter placed on the bird’s chest represents the foamy layer, which is particularly abundant in Mexican lagers. The logo font is unique, with diagonally trimmed letters. The capital “T” resembles a ring-pull cap that needs to be lifted to open. It was Cervecería Tecate that first introduced the “easy open” mechanism in 1964.

Tecate color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C