The Beatles are the legendary music band of all time. It stands at the origins of rock and was founded in 1960 in Liverpool; therefore, it is often called the “Liverpool Four.” Moreover, the group has always been a quartet. It was played by John Lennon, Ringo Starr, Paul McCartney, George Harrison, and some other world stars. They were the first representatives of Great Britain to take top places in the American charts.
Meaning and History
The logo of the innovative team appeared spontaneously. There was no thought at all about the symbol. Its appearance was preceded by a trip to the instrument store for the Ringo Starr’s second drum kit. This happened in the spring of 1963 when the drummer and manager Brian Epstein went shopping at the London Drum City supermarket.
When registering the goods, they asked to write the name of their group on the drum. But the owner of the supermarket was absent at that moment, and the seller called him to discuss the details. It turned out that Ivor Arbiter had never heard of either the four or the Ringo Starr, but agreed to inscribe. As a result, he immediately sketched the logo right on the spot. Then he ordered to put it on the drum. As fans of Liverpool Four later learned, an employee of Eddie Stokes did it. The store received £ 5 for its service.
The most unusual sign in The Beatles logo is the capital letter “T.” Although it is in the middle of the word, it is larger than all the other characters. Its elongated wide-leg extends beyond the lower boundary. Therefore, the Beatles emblem was called “drop-T.” Subsequently, Ivor Arbiter said that he singled it out to beat the word “beat originally.” The emblem also contains “the,” executed, like the main inscription, in upper case. But the font is much smaller than the word “Beatles.” The article is located above the main element, right in the center.
Surprisingly, the logo was never used on the covers of the original English albums. He adorned only concert drums. At the same time, this did not prevent the brand from becoming recognizable, so the musicians decided to make it their logo. In the 1990s, the Liverpool Four symbolism turned into an official brand, which was supplemented with multivariate graphic images (mostly figures of legendary Beatles).
Font and color
The Beatles logo is a typographic sign, unique and clean, devoid of hand-drawn elements. The label creator did not use existing headsets. He worked out each letter from scratch, making the logo authentic and unparalleled. Now, this font is called “Bootle.”
The only color used in the original version is black. Its combination with a white background makes the logo classic, which is very close in spirit to all representatives of the Liverpool four. This option is perceived as strict and elegant. Also, according to the principles of color, black is a mixture of all other colors, which the Beatles sought in the musical field.