Liverpool Logos and Brands
A port city in northwestern England, home to The Beatles and two famous football clubs, defines the context of the “Liverpool” section. Liverpool FC, with the legendary Liver bird on its crest; Everton FC; the University of Liverpool; and organizations associated with Merseyside city life form the brand pool. Liverpool is associated with docks, rock music, working-class culture, and locals’ pride in Anfield and the Cavern Club. The emblems of Liverpool organizations have absorbed the images of the mythical Liver birds, port cranes, and the Mersey, the river that gave the region its name.
