The Factory Deep Ellum Logo PNG
The Factory Deep Ellum logo captures an atmosphere where music and art become part of life. This symbol invites people into a unique space where live performances reveal freedom of expression and the energy of modern culture. This venue has become iconic for fans of rock ‘n’ roll, jazz, and experimental genres, offering a stage for legends and new talents. The logo embodies the movement and rhythm that come alive every evening as the stage transforms into a living workshop of sound and light, uniting the audience in a moment of creativity and energy.
The Factory Deep Ellum: Brand overview
The Factory in Deep Ellum’s history began in 1993, when the venue, originally called The Bomb Factory, opened in the well-known Deep Ellum area of Dallas, Texas. Once an industrial building, it was transformed into a live music hall.
Between 1993 and 1997, The Bomb Factory quickly became one of Dallas’ prominent music venues, earning a reputation as a vital location for live performances and hosting many renowned artists.
After closing in 1997, the venue sat abandoned until 2015, when Clint and Whitney Barlow revived it, keeping the name The Bomb Factory. The Barlows undertook extensive renovations, carefully preserving the building’s historic character.
From 2015 to 2021, the concert hall continued as one of the largest venues in Deep Ellum, attracting both national and international artists.
In 2021, the venue was renamed The Factory in Deep Ellum, maintaining its role as a key performance space in Dallas. Under the continued management of Clint and Whitney Barlow, it remains a hub for concerts and music events.
Today, in 2023, the venue blends a rich history with modern music and event facilities, continuing its legacy as a cornerstone of Dallas’ music scene and carrying forward the tradition of live concerts in the Deep Ellum neighborhood.
Meaning and History
What is The Factory Deep Ellum?
This large concert venue, with an impressive capacity of 4,300 people, is in Dallas’s historic Deep Ellum district. It is a state-of-the-art, multifunctional arena that attracts renowned performers and fans of quality entertainment. The space combines top-notch technical equipment, comfortable seating, and a unique live performance atmosphere. Situated on Canton Street in Dallas’s cultural district, it has become a popular location for a wide range of events—from large-scale concerts and stand-up shows to private parties—where audiences can enjoy performances in a comfortable setting.
1993 – 2021
The Bomb Factory logo is a powerful and minimalist symbol that conveys the brand’s bold character. At its center is a stylized bomb image that reflects the energy, dynamism, and daring spirit associated with the name.
The main element of the emblem is a white bomb with clean lines and simple shapes. It appears to burst out of a circle, giving a sense of movement as if this bomb is about to explode. The circle containing the bomb resembles a target or a crosshair, emphasizing the brand’s precision and focus on achieving its goals. This symbol speaks of confidence and readiness for action, fitting perfectly for a concert hall or music venue where everything is always intense.
Below the image, the “BOMB FACTORY” name is displayed in bold, white, uppercase letters. The font is straightforward and massive, with clear edges, adding weight and reliability. It suggests a serious, powerful, no-compromise attitude. This venue isn’t about light entertainment but raw energy, loud music, and genuine emotions.
The visual sign is executed in black and white tones, giving it an added sense of rigor and style. White symbolizes purity and brightness, like stage lights against the black background. The black background emphasizes drama and strength, adding a sense of mystery and dark aesthetics, which fits perfectly for a place with rock concerts and live performances.
The name hints at a place where powerful, explosive energy is created. It embodies the venue’s spirit, promising that every concert is like a bomb, something captivating. Everything here is built on the idea of loud music, intense emotions, and unique performances.
The Bomb Factory’s old logo symbolizes a powerful, bold, and energetic brand from the past. Every detail highlights the atmosphere of live music and intense emotions. This is where quiet and dull moments don’t exist—everything, from the design to the name, promises unforgettable experiences.
2021 – today
With a new name and updated logo, The Factory in Deep Ellum reinforces its status as an iconic venue for concerts and live performances. Deep Ellum is a historic Dallas neighborhood with a unique creativity and music culture atmosphere. The Factory seamlessly fits into this environment, offering vibrant and powerful shows for music lovers.
The new logo is black-and-white, adding a sense of strictness and modern minimalism. The word “FACTORY” is highlighted in a bold, massive font with sharp, geometric shapes. The letter design creates a three-dimensional effect and resembles an industrial style—each letter seems part of a powerful mechanism. This symbolizes strength and constant motion as if we are looking at a factory where true musical “explosions” are created.
Special attention is drawn to the angles and lines on the letters “F,” “A,” “C,” “O,” and “R,” which are slanted to create an illusion of depth. They add dynamism to the entire word, giving the impression that the text is looking forward, moving, and ready for action. This emphasizes the idea of a place where something is always happening, where energy flows and loud music plays.
The word “THE” is rendered in a thin font, highlighting the main title. This adds structure and visually supports the strong form of “FACTORY.” Below, in a smaller font, is the phrase “IN DEEP ELLUM.” This element highlights the venue’s location and cultural significance, showing that it is part of a unique neighborhood known for its rich musical heritage and creative atmosphere.
Renaming it “The Factory in Deep Ellum” is both a rebranding and a tribute to the place and its audience. “Factory” conveys the idea of a space where vibrant, powerful emotions are created, like in a real factory, but here, they “produce” not machines but experiences. Deep Ellum is a district fueled by music, art, and freedom of expression, and the new name emphasizes that The Factory is an essential part of this environment.
The Factory in Deep Ellum’s new emblem embodies the industrial spirit and powerful energy of a place where unforgettable shows and concerts happen. It’s a venue that knows true music and welcomes everyone who seeks quality sound and live emotions.
