The Luxury Closet logo represents luxury, elegance, and exclusivity, demonstrating the brand’s commitment to offering premium products. The design conveys sophistication and style and highlights rare and unique items from leading global brands, emphasizing the company’s focus on exclusivity and high quality.
The Luxury Closet: Brand overview
In 2012, a unique e-commerce venture, The Luxury Closet, was launched in Dubai, conceptualized by Kunal Kapoor. The main objective of the company was to carve a niche in the luxury resale market – from designer handbags and fine jewelry to high-end watches. The strategy of The Luxury Closet is based on acquiring these luxury items from local UAE sellers, ensuring their authenticity, and refurbishing them before returning them to the market.
The brand quickly expanded its presence first in the Gulf and then internationally. Recognizing the need for trust in its business model, authentication centers emerged in key locations across Europe and Asia. By 2015, having received investment from Dubai-based Cedar M&A Partners, The Luxury Closet was poised for rapid growth.
Innovation was a key driver for the company, which became evident after the introduction of a unique “try-on at home” service that allowed customers to have a tactile experience with luxury goods. In addition, the company entered physical spaces by opening “pop-up” stores. Going beyond luxury accessories, the company expanded its horizon to include a wide range of offerings from electronics to real estate.
Today, the Kapoor-led company continues on its journey, serving over a million customers and selling over 30,000 luxury items. The Luxury Closet has been recognized for its commitment to authenticity, playing a key role in promoting a sustainable luxury ecosystem by recycling goods and vigorously fighting counterfeits. This commitment has made the company one of the leading online portals for the sale of used luxury goods in the Middle East region.
Meaning and History
What is The Luxury Closet?
The Luxury Closet’s digital platform specializes in the resale of well-loved luxury goods that combine quality and affordability. Offering a diverse selection of watches, jewelry, and designer handbags, The Luxury Closet caters to a variety of tastes. Based in Dubai, this privately owned business prides itself on offering high-quality goods at attractive prices.
2011 – 2015
2015 – today
The logo of The Luxury Closet captivates with its stylish and elegant design, reminiscent of emblems from well-known fashion houses. The brand name is arranged in a single line, and although the entire text is in uppercase letters, the designers emphasized the first letters of each word by making them larger, wider, and taller than the rest. The glyphs are rendered in classic black, giving the visual mark a strict and refined appearance. The vertical serifs have a decorative, slightly protruding form, while the horizontal ones are smooth and flat.
This logo exudes elegance as if it knows it belongs to the world of high fashion. The highlighted first letters add a touch of confidence, making it slightly showy, but in a good way. The black color adds seriousness and formality, yet the varied serif shapes give the visual mark a bit of playfulness. The overall impression is that the logo is a small runway where each letter plays its special role.
The emblem emphasizes the status and high quality of the products offered, serving as a visual confirmation that something special can be found here, worthy of the attention of those who appreciate fashion and style.