The Tiesto logo is the embodiment of the DJ to whom it belongs. The flight of music, fantasy, and creativity gives birth to a stream of talented tracks that every fan of the electro genre is familiar with. From weightless sounds emerges a balanced melody capable of carrying the listener into an endless flight.
Tiesto: Brand overview
Founded: | 1994–present |
Founder: | Tijs Michiel Verwest |
Headquarters: | Breda, Netherlands |
Website: | tiesto.com |
Meaning and History
The first graphic Tiesto logo appeared in 2004, associated with the release of his second album, Just Be. The personal emblem looks like a songbird with spread wings against an open circle. Previously, it also had a textual part and one revised version.
The debut emblem consists of a wordmark and a bird, symbolizing selfless singing and the positive energy of DJ music. Underneath the logo is the inscription Tiesto, executed in a thin sans-serif font. The letters are slightly flattened but refined. The tail of the lower curve of “s” is elongated, and above “e,” there are two dots, characteristic of the Dutch language.
What is Tiesto?
Tiesto is the stage pseudonym of Tijs Michiel Verwest, one of the most influential DJs in the world of music. He was born in the Netherlands in 1969 and began professionally DJing at parties at 14. His serious career began in the 1990s, and since then, he has released many albums, including “A Town Called Paradise,” “Just Be,” and “In My Memory.” His live performances gather thousands of fans.
Over time, the DJ’s distinctive sign has changed due to the redesign of the stage pseudonym. The letters became elongated, simple, wide. Above “E,” double dots appeared like the Russian “Э.” The cap of “T” was shortened. The background remained the same – black.
Tiesto: Interesting Facts
Tiësto, a famous DJ from the Netherlands, has been making waves in electronic dance music (EDM) for over 30 years. Born on January 17, 1969, as Tijs Michiel Verwest, he’s known for his incredible shows and hit songs.
- Starting Young: Tiësto loved music since he was a kid, DJing at teen parties and loving new wave and rock music. He later dove into house music as it started to get big.
- Trance Music Icon: In the late ’90s and early 2000s, Tiësto helped make trance music super popular with albums like “In My Memory” and “Just Be.”
- Olympic DJ: In 2004, he was the first DJ to perform at the opening ceremony of the Athens Olympics. His music reached billions of people worldwide.
- Grammy Winner: He won a Grammy in 2015 for remixing John Legend’s “All of Me,” which showcases his awesome producing skills.
- Knighted: In 2003, the Dutch monarchy awarded him the Order of the Orange-Nassau, making him a knight in the Netherlands for his music and international success.
- Musical Explorer: Tiësto’s music has changed significantly over the years, moving from trance to other types of EDM, like progressive house and electro-house.
- Working with Stars: He’s made music with artists from different genres, like Calvin Harris and Katy Perry, which has led to big hits.
- Club Life: His radio show and podcast, “Club Life,” started in 2007, sharing new dance music with fans worldwide.
- Worldwide Performer: Tiësto has played at huge music festivals like Tomorrowland and Ultra Music Festival, which shows his popularity.
- Business Ventures: Besides music, he’s into fashion and nightlife, starting his clothing line and joining clubs.
Tiësto’s long career and impact on EDM show how talented and hardworking he is. He’s not just a DJ; he’s an artist who’s helped shape the music world and inspired many other musicians.
Font and Colors
The bird used in the logo is presumably a swallow in flight because its silhouette is sharp and elegant, and its tail, small head, short beak, and wingspan resemble it in shape. Over the years, the brand has had several versions of the logo.
The most common is a white circle with a dark line along the edge and a black thrush in the background. There is also a version with a mirrored image where black and white are swapped. Another one features a red (raspberry) bird in a black square with a bright studio reflection in the background. The third logo consists of a combination of two shades of blue: light sky and rich cobalt. Due to the difference in tones, it looks voluminous.
Tiesto color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |