Tito’s is an American alcoholic brand whose full name is Tito’s Handmade Vodka. He is engaged in the six-time distillation of alcohol and makes vodka from it with a strength of 40 degrees (no aging). The manufacturer bottles the product in original 1.75-liter wine bottles. The trademark appeared in 1997 when it was founded by the Fifth Generation company, owned by the businessman Tito Beveridge. Its headquarters are located in Austin, Texas. At first, the firm carried out craft distillation only in copper moonshine stills at the first legal distillery in the region. Then she switched from manual labor to partially automated and now makes 500 boxes every hour. In 2017, the share of its products in the US market was 7.1 percent.
Meaning and History
The full name and surname of the brand owner are Bert Butler Beveridge II, and Tito is his nickname, obtained even before the mass production of hand-distilled vodka. It was the short form from Bertito. That is what the guardians called him, shortened to the word Tito. Having opened a business, at first, he went for a long time to shops, bars, restaurants, and parties, offering alcohol of his production. Until that time, the future founder of the company had tried many professions and traveled a lot around the world in search of his place in life. He has been an oilman, seismologist, explosive, driller, exploration worker, having graduated from the University of Texas at Austin with a degree in geology and geophysics.
Tired of chasing the “long dollar,” he returned to his small homeland – to the city of Austin, where he took up the mortgage business and at the same time began to make flavored vodka. This was in 1992-1993. It took him eight years to overcome the difficulties. The first was related to the purity of the product since Beveridge first studied moonshine and then sought to find the perfect purity so that potential buyers would approve of alcohol. The second problem was overcoming legal barriers since, until then, there were no private distilleries in the state of Texas. This is how he unknowingly set up the industrial revolution.
Commercial production started in 1997 after Bert Butler opened Fifth Generation, Inc. and Mockingbird Distillery. As a result, he gradually turned his hobby of making gift liqueurs into a flavored vodka distillery. In the first year, he produced a batch of one thousand boxes. In 2007, the volume already reached 160 thousand boxes.
Attention to this type of alcohol has increased since Tito’s Handmade Vodka was awarded the Double Gold Medal at the San Francisco World Spirits Competition. This happened in 2001. At the same time, the spirit product received four stars from Spirit Journal. A few years later, the triumph was repeated in 2007 when craft vodka was again awarded four stars. Since 2013, United Airlines has only been using this brand.
Today, the trademark logo is known throughout the United States and Canada. During the COVID-19 pandemic, the private distillery also added hand sanitizers to its range. So its trademark becomes recognizable not only among Tito’s vodka lovers but also among other consumers. He is already known all over the world.
The personal logo (aka bottle label) has always been one and consists of a combination of graphics and text. The original icon occupies the upper zone. It depicts a black oval with points along the perimeter of the edge. They are orange in color, so they contrast well with the main element. Inside is an apparatus for distilling alcohol. Moreover, Bert Butler Beveridge II does not use potatoes or wheat for this, but corn grains. The coil and alcohol collection tank equipment is located in the center, colored orange and outlined with a medium-thick stripe.
Below is the text – informational part. The words are arranged in three lines. The upper one speaks of the method of production of the product – Handmade. The middle indicates the type of product being produced – Vodka. The lower one marks the location of the brand – Austin, Texas. The first inscription, “Handmade,” consists of italic letters with a slant to the right. Among them, “H” and both “d” are highlighted. Despite the difference in the case, they are visually similar and the same height. Each symbol has a thin orange line on the right. The second word, “Vodka,” is in block type with capital letters. It is decorated with serifs. The third row contains a star that stands between Austin and Texas. And at the very top is the name “Tito’s,” designed as a handwritten text with one-sided edging.
Font and Colors of the Emblem
There are three types of typefaces used in the emblem: Trade Gothic (it can be changed to Heebo), Clarendon (we can use Lora instead), and Sign Painter (it looks like Lucida Calligraphy and Apple Chancery).
Signature colors include orange (Copper and Dark Copper), white, black, and Kraft, which serve as the background. They are directly related to the production process. For example, the distillation of raw materials is still carried out in copper boilers, and the first labels were printed on recycled paper in a light beige hue.