Toblerone Logo

Toblerone LogoToblerone Logo PNG

Even though the main symbol of the brand is the emblem of the city – the bear, the Toblerone logo hides the most important element – the triangle. This form reflects an important feature of the produced chocolate – all products are made in the form of this figure.

Toblerone: Brand overview

Founded: 1908
Founder: Emil Baumann, Theodor Tobler
Toblerone is the name of a chocolate confection made by Kraft Foods Corporation. Its backstory began in 1868 when Jean Tobler started selling sweets. Seeing the increased demand for delicacies, the shop owner decided to launch his chocolate factory. He implemented this idea in 1899 with the founding of the Fabrique de Chocolat Berne Tobler & Cie in Bern. And ten years later, Toblerone appeared in the range. The original recipe was invented by the cousins ​​Theodor Tobler and Emil Baumann.

Meaning and History

Toblerone Logo History

The triangular chocolate bar’s packaging features its logo: the snow-capped Matterhorn mountain peak and the red ‘TOBLERONE’ lettering. This name is derived from the surname Tobler and the Italian word “torrone,” which means a delicacy made of roasted nuts, egg white, sugar, and honey. A similar almond nougat is found in Toblerone sweets. Mondelez International Inc reserves brand and visual identity rights.

What is Toblerone?

Toblerone is popular Swiss chocolate made up of interconnected pyramids. In addition to the classic options, there are coconut, almond, and honey bars, individually wrapped pieces, and flat chocolate bars.

1908 – 2022

Toblerone Logo 1908

Toblerone text logo. The letters are clear and expressive, with pointed ends instead of serifs. The distance between the characters is wide, so the inscription is well readable. Each glyph is colored red and has a thin yellow stripe around the edge. In addition, all signs are complemented by shadows, making the company’s name three-dimensional. Even though the letters are all capitals, the first “T” is much larger than the others: it extends both at the bottom and the top of the line. To the left of the word is a mountain half covered in snow. It is proportionally smaller than the text and is depicted using the technique of negative space: white details appear between the yellow spots. The mountain peak has a pyramidal shape – like the chocolate produced by this company.

2022 – today

Toblerone Logo

The current logo of the Swiss company is less expressive than the first one. It is not as bright as the debut because it is colored brown – the color of chocolate, the main product of Toblerone. However, the style of the letters is very original: they have acquired a streamlined and unusual shape with bulges concentrated mainly in the lower part. A thin stripe runs along the edge of the glyphs, but it is no longer yellow but beige. The shadows also shifted to a different color spectrum and became jet black. The designers removed the mountain.

Font and Colors

Toblerone Emblem

The confectionery trademark contains its name and graphic element: a white and yellow Alpi Pennine top. In most cases, the word is to the left of the image, but there is also a horizontal version, where the caption is reduced in size and located below the image. This variant is found on the sides of the packaging.

Everything in Toblerone has a hidden meaning – from the bar’s appearance to the emblem and the symbols encoded in it. The most important thing in the brand’s concept is a triangle because chocolate is not in vain, divided into slices of exactly this shape. As far as is known, the Matterhorn summit looks like a four-sided pyramid. It is depicted on the logo and takes up a lot of space on the packaging.

If you look closely, you can see the white silhouette of a bear among the snow. He stands on his hind legs, lifting his head as if trying to climb a mountain. This image did not come about by accident: the designers deliberately used it to emphasize Toblerone’s connection with its native region.

The factory that pioneered the production of almond nougat chocolate bars is located in Bern. And the capital of Switzerland, in turn, is known as the city of bears. It happened historically – even its coat of arms looks like a heraldic shield with a bear.

Toblerone Symbol

The font for the word “TOBLERONE” was specially designed for Jean Tobler. It vaguely resembles Memo Medium or Serif Gothic Black but is not identical to them. The emblem palette contains blue (# 001e62), red (# da291c), white, and gold (# 8c714c). The color scheme of the lettering is dominated by red with a small amount of blue and gold.

Toblerone color codes

Yellow Hex color: #ffd51f
RGB: 255 213 31
CMYK: 0 16 88 0
Pantone: PMS 116 C
Red Hex color: #de0035
RGB: 222 0 53
CMYK: 0 100 76 13
Pantone: PMS 185 C
Dark Midnight Blue Hex color: #243b74
RGB: 36 59 116
CMYK: 69 49 0 55
Pantone: PMS 294 C

Why is there a bear in Toblerone logo?

The bear's silhouette symbolizes Bern's city, where the creator of Toblerone launched his first milk and nougat chocolate bar. The bear is also depicted on the emblem of the settlement and is its national symbol.

Which famous mountain is the logo of Toblerone?

The mountain on the logo of the Swiss brand repeats the outlines of one of the Alpine peaks – Matterhorn. Somewhere nearby is the city of Bern, where the Toblerone company comes from.

What is the hidden image in the Toblerone logo?

Few know, but there is a bear on the Toblerone logo. Its white silhouette is shaped by negative space on the mountainside.

Who designed Toblerone?

The unusual shape of the Toblerone chocolate bar was invented by its creators – relatives Emil Baumann and Theodor Tobler. They also developed the packaging design.

What is the meaning of the Toblerone Logo?

The modern Toblerone logo contains only a light brown inscription, the color of which resembles milk chocolate. But the old version denoted the birthplace of the brand. Toblerone production was opened in 1908 in the picturesque city of Bern. The coat of arms of this settlement depicts a heraldic bear. The same animal until, 2022 was featured on the emblem of the confectionery company. His silhouette was shaped by negative space against a mountain.

Why is there a bear in Toblerone logo?

The bear was depicted on the Toblerone logo because this wild beast adorned the coat of arms of the Swiss city of Bern. Namely, in that settlement, the first chocolate factory of the company was opened. According to legend, the bear became the national symbol of the capital of Switzerland after the local count decided to draw on his shield the first animal killed while hunting. Later, the bear appeared on the coat of arms of the city and district of Bern.

Which famous mountain is the logo of Toblerone?

The Toblerone logo is used to depict a snowy mountain peak. This is the Matterhorn, the top of the Pennine Alps. It has a pyramid shape with four sides facing different cardinal directions. Rumor has it that her appearance was the inspiration for the triangular chocolate. Why the Matterhorn? Because the city of Bern, where Toblerone was founded, is close to this famous peak.

What is the hidden image in the Toblerone logo?

The logo that was used by Toblerone until 2022, in addition to the obvious pattern, also had a non-obvious one. Against the backdrop of a snow-covered mountain, the silhouette of a bear was visible, formed by the negative space between the yellow spots. The animal stood on its hind legs with its head up and turned to the right. The artists depicted a bear on a line where two visible faces of a mountain peak converged.

Who designed Toblerone?

Toblerone was designed by one of its creators, Theodor Tobler, and his cousin developed the chocolate recipe. Theodor decided to make a triangular bar, inspired by the dancers of the famous Parisian variety show Folies Bergere, who ended their performances with a pyramid-shaped figure. He was also responsible for the appearance of the packaging. Although the design has changed over 100 years, it still shows the brand's historical heritage, especially in the logo.

What does the Toblerone logo symbolize?

The current Toblerone logo contains only a stylized inscription, the brown color of which symbolizes chocolate. Previously, the emblem depicted a mountain - the same one that is located near the city of Bern, where the confectionery company appeared. The second significant element was the bear, the symbol of the capital of Switzerland.

What is the hidden message in the Toblerone logo?

Toblerone's most famous logo has a hidden message that only die-hard chocolate fans can understand. The bear, shaped by mountain ranges and snow-covered valleys, is the national symbol of the city of Bern. Namely, in this locality, a confectionery company was opened. It is no coincidence that the mountain also appeared on the emblem: it is the peak of the Matterhorn, towering not far from the Swiss capital.