Tostitos Logo

Tostitos LogoTostitos Logo PNG

The taste of crunchy corn triangles and spicy seasoning comes from looking at the Tostitos logo. The emblem emphasizes the snack’s unusualness, making it perfect for snacking with friends during your favorite activities.

Tostitos: Brand overview

Tostitos is the twin brother of the Doritos brand, which makes tortilla chips. But if Doritos is more popular in the UK, Tostitos becomes famous in his homeland, the USA. It appeared 15 years later than its main competitor—in 1979. Moreover, they were created by the same company, Frito-Lay, operating as a division of PepsiCo. Frito-Lay specializes in various snacks and sauces, including the world-famous Cheetos and Lay’s snacks.

Tostitos became a household name after its launch in 1979 by Frito-Lay, a part of the PepsiCo family. The brand took its name from “tostado,” the Spanish word for “toasted” or “crispy,” which perfectly describes their crunchy corn chips. From the start, Tostitos gained popularity for its authentic flavors and commitment to natural ingredients, making it a go-to snack for many.

In the 1980s, Tostitos broadened its range with new flavors and products, notably introducing Tostitos Salsa in 1985. This new addition quickly became essential at parties and family gatherings, loved for its fresh taste. The 1990s saw the brand growing further, with innovations like Hint of Lime chips and Salsa Con Queso. During this time, Tostitos also started supporting community causes and forming a key partnership with the NFL, becoming football fans and party-goers’ official salsa.

The early 2000s were a time of continued innovation for Tostitos. In 2003, the brand launched Tostitos Scoops, a chip designed for the perfect dip, and introduced healthier options such as Baked Tostitos and low-sodium salsas. Marketing campaigns focused on the enjoyment of sharing Tostitos with friends and family, reinforcing the brand’s place in social celebrations.

A standout moment came in 2017 when Tostitos unveiled the “Party Safe” bag, a creative package that could detect alcohol and even help party-goers call an Uber. This move highlighted Tostitos’ commitment to responsible enjoyment and using technology for the greater good.

Today, Tostitos continues to be a leader in the snack market in the U.S., known for its quality chips, salsas, and dips. The brand keeps up with changing consumer tastes by regularly introducing new products and flavors, all while promoting authentic flavor and the joy of sharing a good snack.

Throughout its history, Tostitos has shown a dedication to quality, innovation, and community engagement. It stands out in the snack market for its high-quality ingredients, bold flavors, and emphasis on social connections, securing a special place in the hearts of snack lovers everywhere. As consumer preferences evolve, Tostitos is well-positioned to remain a cherished brand for shared moments and celebrations.

Meaning and History

Tostitos Logo History

Tostitos has proven to be one of Frito-Lay’s most commercially successful products because its developers unlocked the secret to the true Mexican taste of cornmeal chips. The cooking techniques required a high calcium hydroxide content, achieved by boiling corn in slaked lime. This substance made snacks very tasty by reacting chemically with the frying oil.

Jack Liczkowski led the research team. He created round chips called Tostitos for Frito-Lay with other specialists. The first batches hit the shelves in 1978. Over time, new product versions were released with wheat, spices, cheese, pepper, and lime flavors. There were also snacks in the form of triangles, tubes, bowls, and flattened circles.

Despite the great variety of Tostitos, all varieties are united by a common logo. It has evolved noticeably, undergoing four redesigns from 1979 to 2012. The concept has not changed: the focus has always been a black inscription with a red dot above the “i.” But the developers decided to experiment, turning the middle of the word into a small “feast.” To do this, they depicted two “t” as men who dip chips in salsa. Such an interesting move allowed the brand to draw attention to its main product, making it the central part of the graphic sign.

What is Tostitos?

Tostitos is one of the most successful products of the American company Frito-Lay, which is part of PepsiCo Corporation. Like Doritos, this brand produces tortilla chips; only its target market is the USA. The range also includes a variety of sauces for appetizers. The trademark was introduced in 1979 and used a logo with an inscription, where two letters ‘t’ is stylized as people with one chip in their hands.

1979 – 1985

Tostitos Logo 1979

In 1979, the first batch of Tostitos was released. Snack packages were decorated with a logo with a black inscription. The designers designed the brand name using a bold, low-contrast typeface with sharp, long serifs. The top edges of the “t’s” were triangular, while both “o’s” were oval. Letter spacing was practically non-existent. A large red dot above the “i,” which looked like a rising sun, completed the composition. And in the lower right corner was the most inconspicuous element – the word “BRAND,” written in a thin grotesque right under the last “s.”

1985 – 2003

Tostitos Logo 1985

From the mid-1980s until 2003, a Greek-style logo was used. Its creators worked on the typography, removing serifs and the trailing element of the lowercase “t.” They completely changed the shape of the letters, so the “o” became round, and the “s” took on the appearance of zigzags with smoothed curves. The triangles at the tops of the “t” have been replaced with trapeziums. The capital “T” has side cuts. Due to the lack of proportions, the word “BRAND” was moved a little to the left and took place between the last “o” and “s.” The red dot above the “i,” probably representing the rising sun, rose slightly higher and separated from the vertical black line. At the same time, the designers made it brighter and larger.

2003 – 2012

Tostitos Logo 2003

In 2003, the most famous Tostitos logo appeared, which earned the public’s attention thanks to an optical illusion. The artists turned two lowercase “t” into little people. Horizontal stripes depicted arms spread out to the sides, and the top short stroke of each “t” became ahead. To achieve this visual effect, the designers made the sidelines asymmetrical and separated the tops from the body of the letters.

The makeshift men held one large, triangular-shaped orange chip as if they were about to split it in half. Directly between them was a bowl of salsa—the same red dot above the “i” that appeared in 1979. The rest of the letters in the inscription also looked new: the capital “T” strokes narrowed and expanded unevenly, and both “s” turned into twisted ribbons.

The background was no less interesting. The creators of the logo tilted the word “Tostitos” to the right side and placed it on a multifaceted base. The center was painted yellow with an orange gradient and outlined with thin black stripes. Against a bright background, the dark inscription “BRAND TORTILLA CHIPS” stood out, located under the trademark name. Around the edges of the yellow-orange area was a curly red border with black outlines.

2012 – today

Tostitos Logo

In 2012, PepsiCo introduced a new Tostitos logo, combining all previous logos. The old inscription has been preserved in it, albeit with minor modifications. The developers made the “o” oval, as in the 1979 version, but left the sans-serif font, as in the 1985 wordmark. At the same time, the brand name is aligned horizontally, and the background image is removed.

The central letters, stylized as men with a chip, have become symmetrical: the right half of the “tit” exactly repeats the left, like a mirror image. To enhance the symmetry of the logo, the designers have converted the last letter “S” to uppercase. Now, it balances the first capital “T.”

Font and Colors

Tostitos Emblem

A change in the appearance of the packages accompanied the last update of the visual identity. As colorful rays appeared on the packages, there was no need for a multi-colored figure behind the inscription. It had to be removed, and the phrase “BRAND TORTILLA CIPS” had to be placed at the bottom. But the most important thing remains – a veiled image of two people enjoying chips and sauce. The logo features both types of snacks, so it is universally applicable to all Tostitos products.

Two sketchy figures reflect the concept adopted back in 2004. In a press release of the time, cornmeal chips were positioned as a snack that brings people together. The T-shaped people hold only one chip as if sharing it.

The emblem represents Tostitos as a socializing and party brand. Moreover, snacks of this kind are served in Mexican restaurants as appetizers to treat to friends sitting next to you. The symbolic elements in the inscription convey a sense of togetherness and authenticity of North American cuisine.

Tostitos Symbol

The fonts in the brand logo changed frequently. At first, it was an antique with thin and elongated serifs. Then letters in the Greek design were used, and in 2003, they became “Mexican.” However, some might say that it resembles the Mayan or Aztec style. The word looks non-standard because the lines are skewed in different directions. Due to the lack of serifs, it acquired an informal look. There is no similar typeface: the inscription consists of individual glyphs designed specifically for Tostitos.

Elements of bright colors accentuate the festive Mexican mood, but there are not many of them: a small yellow chip in the form of a triangle and a red oval depicting a bowl of sauce. All other parts of the logo are traditionally black.


When did Tostitos change their logo?

In December 2012, PepsiCo updated the Tostitos logo, making the chip stand vertically between the two ‘T’s instead of horizontally. This change wasn’t just for looks; it was a way to connect the new logo with the old one, showing respect for the brand’s history.

PepsiCo wanted to make Tostitos look more modern without losing touch with its roots. This logo change kept the brand fresh and relevant while celebrating its long history in the snack world.

What is the secret in the Tostitos logo?

At a glance, the Tostitos logo seems colorful and straightforward. But it has a smart secret that shows what the brand is all about—bringing people together. The logo cleverly uses pictures to share a message that’s more than just about the brand’s name.

The little red dot over the “i” isn’t just for decoration. It’s a bowl of salsa. This choice makes a simple part of the logo mean something special, closely linked to what Tostitos sells. Also, the two ‘T’s around the “i” are meant to look like people. They share a yellow triangle, representing a chip dipped into the salsa. This design cleverly shows the joy and sharing that Tostitos chips and salsa are all about. It visually ties the brand to fun times, like parties or get-togethers, where snacks are enjoyed with friends and family.

What does the logo symbolize, Tostitos Logo?

The Tostitos logo is all about simplicity and clever details. It has black letters with a red dot above the ‘I’ that represents a bowl of salsa, a key part of the logo’s hidden message. The two ‘T’s next to the ‘I’ look like people sharing a chip dipped in salsa, showing a fun moment.

This design isn’t just for looks; it shows the friendly vibe Tostitos wants to create. It makes Tostitos the perfect snack for parties and whenever people come together. The logo gives off a feeling of warmth and fun, reminding us of Mexican celebrations. This smart design helps Tostitos stand out and invites everyone to share in the happiness the brand stands for.

How did Tostitos get its name?

The Tostitos logo has evolved since the brand was introduced in 1979. Originally, the logo was simple, with the brand name and a red dot above the ‘i’. This basic design set the stage for future changes.

In 2003, the logo was updated to make it more engaging. The ‘I’ was changed to look like a bowl of salsa on a table, and the ‘t’s were made to look like people sharing chips and salsa. This creative twist highlighted the fun of sharing Tostitos with friends.

Then, in 2012, the logo was refined to a sleeker look. The wordmark was made more uniform, and a thin black outline was added, making it more modern and easier to use in different places, from digital to print. With each change, the logo has stayed true to Tostitos’ message of bringing people together.

What is Tostitos slogan?

The Tostitos slogan “Bring the party” summarizes the brand’s mission of bringing people together for a good time. The logo perfectly fits this idea, showing two people sharing chips and salsa. It tells us that Tostitos chips are perfect for any kind of get-together, whether a big party, a small hangout, or just hanging out alone.

With “Bring the party,” Tostitos a snack; it makes any moment more special. This slogan lets everyone know that having Tostitos around means any time is a good time for a party. It’s a way of saying that Tostitos helps make gatherings more fun and can even make simple one-on-one chats more enjoyable with its tasty flavor.

How old is the Tostitos brand?

The Tostitos brand, famous for its tortilla chips and dips, launched in 1979. This means it’s been a favorite for more than 40 years. It arrived on the scene 15 years after Doritos, another big name in snacks, but quickly became a go-to choice for chip lovers. From the start, Tostitos caught people’s attention with a unique logo. It had a simple black name with a red dot above the ‘i’, showing off the brand’s creativity and eye for detail.

Frito-Lay, an American company and part of PepsiCo, owns Tostitos. Since coming out, Tostitos has grown a lot. Frito-Lay is a big snack player, and Tostitos helped it get into the tortilla chip business. Tostitos has kept up with what people like, adding new flavors and options. Today, Tostitos is all about bringing people together, whether for a party, a family get-together, or just hanging out. It’s become a key part of snack culture in the U.S. and elsewhere.