Uniplay unveiled new branding by Gärde Design and announced the launch of the first AI-based gaming LMS.
Uniplay has updated its visual style, developed by Gärde Design, highlighting a unique approach to corporate learning. The platform has become the world’s first LMS built on gaming mechanics and powered by artificial intelligence.
Unlike standard solutions that limit gamification to badges and rankings, Uniplay turns learning into a full-scale game. Employees take part in competitions, receive instant feedback and rewards, and AI automatically adapts learning materials to the gaming format, whether it is a test, a challenge, or an interactive task.
The new style is built around the idea “Trust the Fun!”. The logo consists of four basic gaming shapes that resemble controller buttons. They can be combined to create infographics, illustrations, and animations. They are easily recognizable and offer limitless possibilities for brand visual solutions.
The GD Gaio typeface, created for Uniplay, supports 300 languages. Its structure produces clear, calm text that reflects the platform’s global scale and openness to international audiences.
The illustrations are designed in an ASCII aesthetic using minimal expressive tools. Even in a static form, they appear lively, and in a digital environment, they are enhanced by animation. The same shapes are used as frames and decorative elements, amplifying the brand’s visual energy.
The updated identity demonstrates that gaming mechanics can transform serious corporate processes. Uniplay turns learning into an engaging experience, making the game a tool for employee development and motivation.


