Uniswap Logo

Uniswap LogoUniswap Logo PNG

Uniswap: Brand overview

In 2018, Uniswap, Hayden Adams’s brainchild, emerged in New York City. Designed as a decentralized exchange, Uniswap was different in that it was based on the Ethereum blockchain. What truly revolutionized Uniswap was the integration of an automated liquidity protocol based on smart contracts. This innovation eliminated the need for middlemen, paving the way for simple peer-to-peer cryptocurrency transactions.

The year 2020 marked Uniswap’s launch of the UNI management token, which was generously distributed to community members. By the end of that year, Uniswap had taken an undisputed position in the Decentralized Finance (DeFi) space, raising over $6 billion in its protocol. In September 2020, Uniswap even overtook cryptocurrency exchange Coinbase in terms of trading volume, signaling its meteoric ascent.

Uniswap’s legacy is limited to operational successes and its pioneering efforts in introducing the Automated Market Maker (AMM) model to decentralized exchanges. This approach has enabled $500 billion worth of trading and inspired a wave of new platforms utilizing similar models. Under the leadership of its founder, Hayden Adams, Uniswap has become one of the leading decentralized applications developing on the Ethereum blockchain.

Meaning and History

Uniswap Logo History

What is Uniswap?

Founded in 2018, Uniswap has reimagined how users conduct transactions with ERC-20 tokens on the Ethereum platform. This revolutionary platform was created by Hayden Adams, a mechanical engineer at Siemens. As a decentralized exchange (DEX), Uniswap has quickly gained popularity among similar platforms around the world. Its innovative approach offers traders the ability to exchange tokens securely in a decentralized, trusted environment.

2018 – today

Uniswap Logo

This American cryptocurrency exchange has a really unique logo that you’d probably see on a children’s brand rather than a financial platform. Nevertheless, it is the one that catches people’s attention. The neon-pink unicorn on a white background serves as a curious shock marketing tool. The mythical creature is outlined and placed in a circle, but its horn extends far beyond the boundaries of the circle. The name of the stock exchange is also in neon pink and written in capital letters with small but eye-catching serifs.

The neon pink unicorn logo is like a friendly wink from the brand. The horn sticking out of the circle is like saying, “We’re breaking patterns and doing something of our own.” A logo is more than just a picture; it’s like the spirit of the brand embodied in bright colors.

Uniswap color codes

RoseHex color:#ff007a
RGB:255 0 122
CMYK:0 100 52 0
Pantone:PMS 1925 C