The Utah Hockey Club, the newest NHL expansion team, will debut in the 2024-2025 season. Based in Salt Lake City, the team operates under a temporary name while public voting decides the permanent one. The name must include “Utah,” as the Utah State Senate requires.
Smith Entertainment Group, the new Utah Jazz and Real Salt Lake owners, revealed the team’s initial jerseys and logos. The group purchased the team, formerly known as the Arizona Coyotes, for $1.2 billion.
The temporary logo is a modern and dynamic design symbolizing the team’s spirit and new beginnings. It features intertwined ‘U’ and ‘H’ letters, representing unity and strength. Bold, angular lines give the logo a sense of motion and aggression, mirroring the fast-paced nature of hockey.
The primary colors are deep navy blue and vibrant gold. Navy blue represents stability and tradition, while gold signifies ambition and success. White accents add a crisp, clean contrast. The logo’s central motif is placed inside a shield shape, symbolizing protection and defense. The shield is outlined in gold, adding elegance and emphasizing the brand’s premium nature. The angular lines of the shield and letters convey readiness and competitiveness.
The logo’s letters feature a subtle gradient effect, creating depth and visual engagement. This gradient mimics the effect of ice and movement, aligning with the team’s identity and the essence of the sport.
The jerseys reflect the logo’s color scheme and design philosophy. The home jersey is predominantly navy blue with gold stripes on the sleeves and waist. The away jersey has a white base with navy blue and gold accents, creating a clean and striking look. Both jerseys display the team logo on the chest, with player numbers and names in matching colors. The design balances modern aesthetics and traditional elements, appealing to a broad audience.
This temporary identity marks a significant milestone as the Utah Hockey Club prepares for its first season. The branding reflects the team’s commitment to establishing a strong NHL presence and engaging with the local community. The public voting process for the permanent name fosters a sense of ownership and connection among fans.
