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Vaseline Logo

Vaseline Logo
Vaseline Logo PNG

Vaseline is a line of cosmetic products owned by the Anglo-Dutch company Unilever. It markets petroleum jelly, body creams, deodorants, lotions, soaps, and cleansers on the international market. Moreover, this is a very old trademark, since it appeared in 1870-1872, and the name of its main product became a household name: the word “Vaseline” is now called the product itself, and not its manufacturer.

Meaning and History

Vaseline Logo History
Evolution of the Vaseline Logo

The term and logo arose immediately with the release of the unique Vaseline product. Its production started in the 70s of the last century and, naturally, until now, the brand’s emblem has undergone several changes. There are seven main options in the arsenal.

1870 – 1872

Vaseline Logo 1870-1872

On the label of those years, the word “Vaseline” was present with a wide letter spacing. The signs were thin and slightly curly – particularly the “e” and “s” with curved lines. The brand name was written “Whit Petroleum Jelly.” The symbols were light and set against a dark background.

1872 – 1928

Vaseline Logo 1872-1928

The logo received a new font – printed, in upper case, with small serifs. The letters became dark and were placed on a light substrate.

1928 – 1969

Vaseline Logo 1928-1969

The designers returned the original version of the emblem, slightly changing the “e” shape: the curly bend disappeared from it. They also removed the serifs and placed the word “Vaseline” on a yellow-olive background in a horizontal rectangle. Added a circle with a thin border.

1969 – 2004

Vaseline Logo 1969-2004

After expanding the assortment, a logo redesign was required not to associate with just one product visually. Therefore, management approved the tightly spaced serif version. All signs are blue, wide, of a classic shape.

2004 – 2006

Vaseline Logo 2004-2006

The symbols are light, smooth, chopped, and the background is dark blue.

2006 – 2018

Vaseline Logo 2006-2018

The designers replaced the rectangle with a semi-oval with non-rounded edges. They also changed the font. The background was made blue with a light highlight below and two gray border lines.

2018 – present

Vaseline Logo 2018-present

The developers have improved the semi-oval: they added a gray edging around the entire perimeter and moved the light spot to the center.

Font and Colors of the Emblem

Vaseline Emblem

In all versions of the logo, the base element is the brand name. It has been played in several modifications. Most of the changes concerned serifs: they appeared and disappeared. In 2007, a sign with a truncated oval was approved.

Vaseline Symbol

The spelling of the word “Vaseline” was almost always classic: the first letter is capitalized, and the rest are lowercase. Modern typography uses a grotesque typeface from the Sans Serif series. Signature colors include white, gray, and blue in several shades.