Vaseline Logo

Vaseline LogoVaseline Logo PNG

The Vaseline logo speaks to the rich history of the brand. The ability to use past developments, complementing them with modern developments. The emblem has a pleasant consistency of cosmetics and the ability to rejuvenate the skin.

Vaseline: Brand overview

United States
Vaseline is a line of cosmetic products owned by the Anglo-Dutch company Unilever. It markets petroleum jelly, body creams, deodorants, lotions, soaps, and cleansers on the international market. Moreover, this is a very old trademark, since it appeared in 1870-1872, and the name of its main product became a household name: the word “Vaseline” is now called the product itself, and not its manufacturer.

Meaning and History

Vaseline Logo History

The term and logo arose immediately with the release of the unique Vaseline product. Its production started in the 70s of the last century and, naturally, until now, the brand’s emblem has undergone several changes. There are seven main options in the arsenal.

What is Vaseline?

Vaseline is a skincare product line by Unilever, developed based on petroleum (hydrocarbon). Chemist Robert Chesebrough invented the product. The brand also offers other cosmetic products, including deodorants, lotions, soaps, and creams. It was introduced in 1872 and was initially manufactured by Chesebrough Manufacturing Company, which merged with Pond’s in 1955. The current owner, Unilever, acquired the company in 1987.

1870 – 1872

Vaseline Logo 1870-1872

On the label of those years, the word “Vaseline” was present with a wide letter spacing. The signs were thin and slightly curly – particularly the “e” and “s” with curved lines. The brand name was written “Whit Petroleum Jelly.” The symbols were light and set against a dark background.

1872 – 1928

Vaseline Logo 1872-1928

The logo received a new font – printed, in upper case, with small serifs. The letters became dark and were placed on a light substrate.

1928 – 1969

Vaseline Logo 1928-1969

The designers returned the original version of the emblem, slightly changing the “e” shape: the curly bend disappeared from it. They also removed the serifs and placed the word “Vaseline” on a yellow-olive background in a horizontal rectangle. Added a circle with a thin border.

1969 – 2004

Vaseline Logo 1969-2004

After expanding the assortment, a logo redesign was required not to associate with just one product visually. Therefore, management approved the tightly spaced serif version. All signs are blue, wide, of a classic shape.

2004 – 2006

Vaseline Logo 2004-2006

The symbols are light, smooth, chopped, and the background is dark blue.

2006 – 2018

Vaseline Logo 2006-2018

The designers replaced the rectangle with a semi-oval with non-rounded edges. They also changed the font. The background was made blue with a light highlight below and two gray border lines.

2018 – today

Vaseline Logo 2018-present

The developers have improved the semi-oval: they added a gray edging around the entire perimeter and moved the light spot to the center.

Font and Colors

Vaseline Emblem

In all versions of the logo, the base element is the brand name. It has been played in several modifications. Most of the changes concerned serifs: they appeared and disappeared. In 2007, a sign with a truncated oval was approved.

Vaseline Symbol

The spelling of the word “Vaseline” was almost always classic: the first letter is capitalized, and the rest are lowercase. Modern typography uses a grotesque typeface from the Sans Serif series. Signature colors include white, gray, and blue in several shades.

Vaseline color codes

Dark GrayHex color:#b1b3b7
RGB:177 179 183
CMYK:3 2 0 28
Pantone:PMS Cool Gray 5 C
Purple NavyHex color:#5f6594
RGB:95 101 148
CMYK:36 32 0 42
Pantone:PMS 7668 C
Yankees BlueHex color:#152448
RGB:21 36 72
CMYK:71 50 0 72
Pantone:PMS 2768 C
Bice BlueHex color:#086db0
RGB:8 109 176
CMYK:95 38 0 31
Pantone:PMS 7461 C