Vaseline Logo

Vaseline Logo PNG

The Vaseline logo speaks to the rich history of the brand. The ability to use past developments, complementing them with modern developments. The emblem has a pleasant consistency of cosmetics and the ability to rejuvenate the skin.

Meaning and History

The term and logo arose immediately with the release of the unique Vaseline product. Its production started in the 70s of the last century and, naturally, until now, the brand’s emblem has undergone several changes. There are seven main options in the arsenal.

What is Vaseline?

Vaseline is a skincare product line by Unilever, developed based on petroleum (hydrocarbon). Chemist Robert Chesebrough invented the product. The brand also offers other cosmetic products, including deodorants, lotions, soaps, and creams. It was introduced in 1872 and was initially manufactured by Chesebrough Manufacturing Company, which merged with Pond’s in 1955. The current owner, Unilever, acquired the company in 1987.

1870 – 1872

On the label of those years, the word “Vaseline” was present with a wide letter spacing. The signs were thin and slightly curly – particularly the “e” and “s” with curved lines. The brand name was written “Whit Petroleum Jelly.” The symbols were light and set against a dark background.

1872 – 1928

The logo received a new font – printed, in upper case, with small serifs. The letters became dark and were placed on a light substrate.

1928 – 1969

The designers returned the original version of the emblem, slightly changing the “e” shape: the curly bend disappeared from it. They also removed the serifs and placed the word “Vaseline” on a yellow-olive background in a horizontal rectangle. Added a circle with a thin border.

1969 – 2004

After expanding the assortment, a logo redesign was required not to associate with just one product visually. Therefore, management approved the tightly spaced serif version. All signs are blue, wide, of a classic shape.

2004 – 2006

The symbols are light, smooth, chopped, and the background is dark blue.

2006 – 2018

The designers replaced the rectangle with a semi-oval with non-rounded edges. They also changed the font. The background was made blue with a light highlight below and two gray border lines.

2018 – today

The developers have improved the semi-oval: they added a gray edging around the entire perimeter and moved the light spot to the center.

Font and Colors

In all versions of the logo, the base element is the brand name. It has been played in several modifications. Most of the changes concerned serifs: they appeared and disappeared. In 2007, a sign with a truncated oval was approved.

The spelling of the word “Vaseline” was almost always classic: the first letter is capitalized, and the rest are lowercase. Modern typography uses a grotesque typeface from the Sans Serif series. Signature colors include white, gray, and blue in several shades.

Vaseline color codes