Vaseline Logo PNG
The Vaseline logo speaks to the rich history of the brand. The ability to use past developments, complementing them with modern developments. The emblem has a pleasant consistency of cosmetics and the ability to rejuvenate the skin.
Vaseline: Brand overview
| Founded: | 1872 |
| Founder: | Unilever |
| Headquarters: | United States |
| Website: | vaseline.com |
Meaning and History
The term and logo arose immediately with the release of the unique Vaseline product. Its production started in the 70s of the last century and, naturally, until now, the brand’s emblem has undergone several changes. There are seven main options in the arsenal.
What is Vaseline?
Vaseline is a skincare product line by Unilever, developed based on petroleum (hydrocarbon). Chemist Robert Chesebrough invented the product. The brand also offers other cosmetic products, including deodorants, lotions, soaps, and creams. It was introduced in 1872 and was initially manufactured by Chesebrough Manufacturing Company, which merged with Pond’s in 1955. The current owner, Unilever, acquired the company in 1987.
1870 – 1872
On the label of those years, the word “Vaseline” was present with a wide letter spacing. The signs were thin and slightly curly – particularly the “e” and “s” with curved lines. The brand name was written “Whit Petroleum Jelly.” The symbols were light and set against a dark background.
1872 – 1928
The logo received a new font – printed, in upper case, with small serifs. The letters became dark and were placed on a light substrate.
1928 – 1969
The designers returned the original version of the emblem, slightly changing the “e” shape: the curly bend disappeared from it. They also removed the serifs and placed the word “Vaseline” on a yellow-olive background in a horizontal rectangle. Added a circle with a thin border.
1969 – 2004
After expanding the assortment, a logo redesign was required not to associate with just one product visually. Therefore, management approved the tightly spaced serif version. All signs are blue, wide, of a classic shape.
2004 – 2006
The symbols are light, smooth, chopped, and the background is dark blue.
2006 – 2018
The designers replaced the rectangle with a semi-oval with non-rounded edges. They also changed the font. The background was made blue with a light highlight below and two gray border lines.
2018 – today
The developers have improved the semi-oval: they added a gray edging around the entire perimeter and moved the light spot to the center.
Vaseline: Interesting Facts
Vaseline, known for skincare and healing, has a rich history and is used for much more than just moisturizing skin.
- How It Started: In 1859, Robert Chesebrough, a young British chemist, found oil workers using a residue from oil rigs called “rod wax” to heal wounds. He refined this into petroleum jelly and called it Vaseline in 1872.
- Name Meaning: The name “Vaseline” comes from “wasser” (German for water) and “elation” (Greek for oil), hinting at its oily yet water-repellent nature.
- Unique Marketing: Chesebrough would show Vaseline’s healing power by applying it on his burns or cuts, effectively spreading the word about its benefits.
- Many Uses: Vaseline isn’t just for skin; it helps with minor cuts, burns, diaper rash, and makeup removal and can even be used to make lip balms and lotions.
- Helping Soldiers: In World War II, soldiers carried Vaseline to treat injuries and protect their skin in tough weather.
- Global Reach: Thanks to Unilever’s global efforts, Vaseline now sells worldwide and offers a range of products, such as lotions and lip balms, for different skin needs.
- Vaseline Healing Project: This initiative, in partnership with Direct Relief, brings skin care and medical supplies to those in need in crisis-hit areas, showing Vaseline’s commitment to helping heal skin globally.
- Innovating Skincare: Vaseline keeps updating its products with skin-friendly ingredients like aloe and cocoa butter to meet consumer needs.
- World Record: In 2015, Vaseline set a world record for the most people using hand lotion at once, marking its 145th anniversary and solidifying its status in skincare history.
From its simple beginnings to becoming a staple in skincare, Vaseline’s story highlights the lasting value of effective products and the brand’s dedication to improving skin health everywhere.
Font and Colors
In all versions of the logo, the base element is the brand name. It has been played in several modifications. Most of the changes concerned serifs: they appeared and disappeared. In 2007, a sign with a truncated oval was approved.
The spelling of the word “Vaseline” was almost always classic: the first letter is capitalized, and the rest are lowercase. Modern typography uses a grotesque typeface from the Sans Serif series. Signature colors include white, gray, and blue in several shades.
Vaseline color codes
| Dark Gray | Hex color: | #b1b3b7 |
|---|---|---|
| RGB: | 177 179 183 | |
| CMYK: | 3 2 0 28 | |
| Pantone: | PMS Cool Gray 5 C |
| Purple Navy | Hex color: | #5f6594 |
|---|---|---|
| RGB: | 95 101 148 | |
| CMYK: | 36 32 0 42 | |
| Pantone: | PMS 7668 C |
| Yankees Blue | Hex color: | #152448 |
|---|---|---|
| RGB: | 21 36 72 | |
| CMYK: | 71 50 0 72 | |
| Pantone: | PMS 2768 C |
| Bice Blue | Hex color: | #086db0 |
|---|---|---|
| RGB: | 8 109 176 | |
| CMYK: | 95 38 0 31 | |
| Pantone: | PMS 7461 C |
