Vauxhall’s new logo will debut on the STX concept station wagon, scheduled for Paris on 10/12/2026. The British brand has redesigned its griffin for its next-generation vehicles, adapting the emblem for exterior illumination. The new version has a more angular silhouette, paired with wider spacing in the Vauxhall lettering. Its first use on a production vehicle is expected with a new model in 2027.
The griffin retains its right-facing head, but its outline is simpler. The previous design included a flagpole and a flag bearing the letter “V,” linking the image to the brand’s name. The griffin now stands alone as a silhouette. Curves have given way to angles, with fewer small notches and interior details. Widely spaced Vauxhall lettering accompanies the updated emblem.
The main practical goal was to adapt the design for illumination on a vehicle’s front. The team preserved the griffin’s defining features while simplifying its outline to make the shape easier to distinguish when lit. Mark Adams, Vauxhall’s vice president of design, introduced the update. The work continues the brand’s Bold and Pure design approach, which extends from the emblem to the vehicle body.
The logo’s evolution is tied to the Vizor front panel, which brings together the headlights, emblem, and other front-end components. Since 2021, the Vizor has been adopted across the lineup. An illuminated griffin appeared on the Experimental Concept in 2023, followed by the production Grandland in 2024 and the updated Astra in 2026. Next is the STX, short for Sports Tourer eXperimental. The concept will feature a new version of the Vizor, redesigned lighting, and flush body surfaces. The project builds on Vauxhall’s station wagon heritage, which dates to the 1950s, and offers a preview of the brand’s plans for the body style.
The previous major logo redesign was introduced on 09/23/2020. A flat emblem replaced the three-dimensional silver version with a metallic finish used since 2008. That update removed the griffin’s wing and moved the brand name from the top of the circle to a position outside it. The flag bearing the letter “V” remained. An in-house team developed the design, and Vauxhall later credited Mark Adams with creating it.
The 2020 version paired a red griffin with dark blue lettering in an angular typeface. The colors referenced the company’s British origins. The primary goal was to adapt the emblem for digital use. Its introduction on vehicles accompanied the rollout of the Vizor, initially announced for the 2021 Mokka. Six years later, the design has been simplified further, with exterior illumination guiding the changes.
The griffin’s heraldic roots date to the 13th century. It appeared on the coat of arms of Falkes de Breauté, an Anglo-Norman military commander who served King John. Through marriage, de Breauté acquired land rights south of the Thames. The name Fulk’s Hall eventually evolved into Vauxhall. The griffin later appeared at Vauxhall Pleasure Gardens before becoming part of an industrial company’s identity. The automotive brand’s name and emblem share roots in the area’s history.
Early Vauxhall cars used several badge designs. The company name initially appeared on upright radiators, followed by the interlocking letters “VM.” In 1913, an apprentice named Harry Varley won a competition to design a new emblem. Drawing on de Breauté’s coat of arms, he created a circular badge featuring the griffin. From 1915 onward, the creature was depicted with a flag bearing the letter “V.” By Vauxhall’s count, the design underwent 12 major revisions from the 1920s onward. The 2026 version is the 13th.
Ahead of the unveiling, Vauxhall commissioned OnePoll to survey 2,000 UK adults about the role of automotive logos. For 65% of respondents, a familiar emblem mattered when buying a car. Maintaining a consistent appearance over the years was the leading factor in making a logo memorable, cited by 59%. Respondents also cited typography (43%), bright colors (36%), a modern appearance (34%), and a connection to history (27%). Just 7% knew how far back Vauxhall’s heraldic roots extended.
Vauxhall is already updating the branding at its UK dealerships. The logo change coincided with the launch of Brit’s What We Do, a campaign focused on Vauxhall’s role in British society. A partnership with Team GB will continue the campaign. The brand serves as the British team’s official automotive partner as it prepares for the 2028 Olympic Games.