Vetcor Logo

Vetcor LogoVetcor Logo PNG

The Vetcor logo exhibits a profound care for animal health and a deep connection with nature, apparent in its design elements. The green color scheme of the text aligns with themes of naturalness, safety, harmony, and life. The curvature in the lettering, especially the upward-reaching “V,” appears to emulate young sprouts, symbolizing the birth of new ideas and projects in the veterinary service sector.

Green as a color is associated with renewal and growth, qualities synonymous with life itself. In the realm of animal healthcare, these associations gain even more importance. The choice of green signifies the company’s focus on sustaining life and promoting well-being. It echoes renewal sentiments, whether rejuvenating an ailing pet or introducing new, innovative veterinary treatments.

The upward extension of the “V” holds particular significance. An upward movement generally symbolizes growth, ambition, and progress. In this context, it indicates the brand’s commitment to maintaining the status quo and actively working towards advancements in animal health. Vetcor likely views each project as an opportunity to grow and improve, aligning with the notion that they are trailblazers in their field.

The curved aspects of the text conjure images of young sprouts breaking through soil—a universal sign of new beginnings. This directly correlates with a company deeply involved in veterinary services, where fostering health and nurturing life are key missions. The implication is that a brand continuously cultivates new solutions to improve animal care, akin to how a gardener nurtures seedlings into full-grown plants.

The typography in the logo further bolsters these sentiments. Curved, soft lines denote comfort, care, and approachability, qualities any pet owner would seek in a veterinary service provider. The text’s style suggests the brand is approachable, proficient, caring, and committed to excellence.

From the color palette to the typography and upward thrust of the “V,” each element in the emblem has been deliberately chosen to project-specific qualities and ideals. Together, they form a harmonious blend that speaks to the company’s dedication to both nature and the betterment of animal health. It is a fine example of how visual elements can serve as an eloquent narrative, effectively communicating the brand’s mission and values to a broad audience.

Vetcor: Brand overview


Initiated in 1997 by Daniel J Adams, Vetcor has its central office in Hingham, Massachusetts. The company primarily extends various resources, educational modules, and supplementary services to veterinary establishments in the United States and Canada. With years of consistent growth, Vetcor has evolved to be among the prominent entities in the veterinary service sector, extending its support to more than 800 veterinary practices.

Ownership of the company transitioned when it fell under the umbrella of Harvest Partners and Cressey & Company, two private equity firms. Despite this, Vetcor perpetuates its tradition of incorporating smaller, independent animal healthcare centers and hospitals within the U.S. into its expanding network.

Central to Vetcor’s ethos is the commitment to localized care alongside a fortified structure for exchanging expertise and resources. The company delivers a comprehensive suite of animal healthcare services that spans medical treatment, surgical interventions, dental care, pharmaceutical needs, and grooming services. Within its expansive network of veterinary hospitals, the company employs a vast workforce that includes veterinarians, technicians, and various other support roles.

Vetcor has distinguished itself by consistently delivering top-notch, fine-tuned veterinary care to meet the specific requirements of pets and their human caretakers within individual communities. All told, Vetcor’s inception in 1997 laid the groundwork for a massive network of veterinary care services characterized by its size and emphasis on community-oriented care.

Meaning and History

Vetcor Logo History

Before 2020

Vetcor Logo before 2020

2020 – 2023

Vetcor Logo 2020

2023 – today

Vetcor Logo