The historical television series Vikings is a History Channel project that specializes in documentaries and popular science films. Michael Hirst is the producer and writer. The beginning of filming was announced in 2012, and the premiere took place in 2013. The latest episodes were released in 2020. The family saga reveals the chronicle of Ragnar Lothbrock’s life, his career growth, and his spiritual connection with loved ones. As the story progresses, viewers become aware of how Ragnar became king and led the Viking tribes to raid other states.
Meaning and History
Even though the fictional series is filled with armed conflicts and bloody battles, there was a place for family values and deep philosophy. A striking reflection of this aspect is the logo, first seen by the public in an exclusive Vikings trailer in 2013. Its main element is a large “V,” the first letter of the title of the serial film. It looks metallic and looks twofold: on the one hand, shiny steel has turned into a work of art, and on the other, it has become a cold weapon.
This impression is created thanks to the work of artists who have achieved maximum realism using computer graphics. In general, the complex structure represents the versatility and ambiguity of the Viking culture. After all, these medieval Scandinavian sailors were not only warlike aggressors but also had a deep spiritual connection.
Their family values, art, talents, and progress, are reflected on the left side of the letter “V.” Its top consists of six stripes that diverge in two directions. This is a reference to the technological advancements of the Vikings. A little below, there is a round ornament with interlacing lines – a symbol of the inextricable connection between blood relatives and brotherhood. At the base of the “V,” there is also a circle, but with a pattern of leaves. It denotes the spiritual side of life, the desire for continuous growth and development, the birth of something new.
A completely different meaning is embedded in the right side of the letter. She looks like a sharply sharpened blade and represents the cruel customs of the tribes. It is the epitome of armed conflict, death, violence, and hostility. To avoid misunderstandings, the designers painted the middle of the blade crimson. Thanks to such a palette, it becomes obvious that we are talking about the bloody customs of the Vikings and not about their ability to make edged weapons.
The ‘VIKINGS’ lettering complements the V-badge in the same style. Each letter in the title of the series also consists of blades with thin white edges. They correspond to the general concept and look like works of blacksmithing.
All the symbols used to design the emblem were taken from the everyday life of the Vikings. This is a reflection of a whole layer of medieval culture. For example, the left “V” (forked stripes) segment was inspired by images of real ships of Scandinavian sailors.
Brotherhood symbols also existed in reality. True, the logo uses modified runic elements: the designers stylized them to adapt to other drawing parts. This is an important aspect of the plot because the main character tries to do everything for his people, educates his son, and loves his family.
The lowest symbol is called the Tree of Life. He is the core of Scandinavian mythology. The Vikings identified the Yggdrasills ash with the universe and believed that the past, present, and future were held on. Evil forces lived between the roots, the world of people was around the trunk, and the gods lived on the branches. The Tree of Life was contrasted with the right side “V” – a sword blade with bloodstains. Abrasions, cracks, scratches hint that the weapon has already been used in battle. It is the epitome of discord and physical abuse.
Font and Colors of the Emblem
The designers created the “VIKINGS” lettering from scratch with their lettering. Each symbol is adorned with three diagonal lines and has oblique cuts at the ends. Based on the logo, user RamaelK created a stylized sans-serif typeface called Vikings.
Both the show’s logo and wordmark are colored in several shades of gray. The color palette creates the effect of a steel sheen as if all the elements are made of metal. The gray and silver tones dilute the red splashes that resemble blood stains. The gradation of the red scale is also quite wide – from bright scarlet to maroon.