Viper Logo

Viper LogoViper Logo PNG

The brand is lightning fast, like a cobra. The Viper logo shows the engine’s power, allowing you to start from a place and immediately pick up speed. The emblem represents leadership and coordinated work of all details.

Viper: Brand overview

United States
Dodge, part of Stellantis North America, registered the Viper brand in 1992. This model was based on the Mitsubishi 3000GT and was inspired by the design of the legendary British sports car AC Cobra. Its initial version as a concept car appeared in 1989. It was named Copperhead, and now only engines are called that. As of 2021, there are five generations of the Viper with their specifications. The GTS-R and Competition Coupe series cars were often used in motorsport, and on them, riders won prizes on several occasions.

Meaning and History

Viper Logo History

The design of the early models is due to Tom Gale, who worked for the Chrysler Corporation. But the appearance of the cars would be incomplete if it were not for the iconic Viper logo. The developers changed the brand name several times to make it modern and, in all likelihood, more aggressive. The changes coincided with the release of new versions of the sports car. The third emblem was introduced in 2013 with the introduction of the SRT Viper. But fans were able to see her much earlier – back in 2010 at the Dodge Viper Owners Invitational.

1992 – 2002

Viper Logo 1992-2002

The logo for the first Dodge Viper RT / 10 is called the Sneaky Pete. It consists of two main elements: a snake’s head and a triangular heraldic shield with a wide frame. The reptile looks calm and seems to be smiling. Through narrowed eyes, it seems that she is contemplating an insidious plan. The base of the 2D icon is white, and the outline is all black, so the design is as simple as possible. This Viper symbol can still be seen on souvenir clothing.

2003 – 2010

 Viper Logo 2003-2010

In 2003, the Dodge Viper SRT10 was introduced. Together with it, a new logo appeared, similar to the previous one. The general concept has not changed, but a bold black line has been drawn around the shield’s edge, and the interior has been repainted black. The silhouette of the snake turned white. The head is shown in full face, the mouth is wide open, and four sharp fangs are visible. Because of this, the emblem is informally called Fangs. She adorned sports cars until 2010 when production of the SRT10 ended.

2013 – today

Viper Logo 2013-present

The Stryker logo went public in 2012 with the introduction of the 2013 SRT Viper, designed by Vince Galante, who owns the Viper and is part of the Chrysler design team. He made the snake aggressive: it is noticeable that the Viper is curled up in a ring and is ready to attack the victim.

The base of the drawing is black, and the frame and outlines of the reptile are light grays. The shape of the shield has not changed; only the bottom corner is now sharpened. The image looks more realistic than previous versions.

Viper: Interesting Facts

The Dodge Viper is a legendary American sports car that has won many fans with its bold looks, powerful engine, and thrilling ride. It symbolizes the best of American muscle and engineering skills.

  1. From Idea to Icon: The Viper started as a concept car at the 1989 North American International Auto Show. After a huge positive reaction, the first Viper hit the roads in 1992.
  2. Powerful V10 Engine: The Viper’s standout feature is its V10 engine, developed with Lamborghini’s help. This engine gives the Viper massive power and speed, making it a powerhouse on the road.
  3. Unique Door Design: Early Viper models, especially the RT/10 Roadster, lacked external door handles and keyholes. You had to reach inside to open the door, giving it a cool race-car vibe.
  4. ACR Version: The Viper ACR, designed for the racetrack, came with a tougher suspension, better aerodynamics, and lighter weight. It’s a favorite among racers and collectors for its superior performance.
  5. Simplicity Over Comfort: The Viper focused on a pure driving experience, skipping many modern comforts. Things like air conditioning and antilock brakes were left out or made optional to keep it light and straightforward.
  6. Breaking Records: The Viper is famous for setting lap records at major racetracks, proving it’s one of the fastest cars. The ACR model, in particular, has broken records at over a dozen tracks.
  7. Made in Detroit: Each Viper was carefully built by hand in Detroit’s Conner Avenue Assembly Plant, affectionately known as the “Snake Pit.” This hands-on manufacturing process added to its exclusive appeal.
  8. An Enduring Legacy: Production of the Viper ended in 2017 due to new regulations and changes in market demand. Yet, it remains an admired American car icon, known for emphasizing power and driving thrill.
  9. Side-Exhaust Signature: The Viper’s side-exit exhausts added to its aggressive look and produced a distinctive, powerful sound, becoming one of its signature traits.
  10. Pop Culture Presence: The Viper has appeared in many movies, TV shows, and video games, making a significant impact beyond just the car world. Its impressive looks and performance have kept it popular among car lovers and the wider public.

The Dodge Viper is celebrated for its sheer power, unique style, and exhilarating driving experience. It’s a true classic, reflecting the spirit of American muscle cars that prioritize performance above everything else.

Font and Colors

Viper Emblem

The new badge, called the Stryker, matches the powerful and aggressive sports cars launched in 2013. According to Vince Galante himself, the lines of the head and body of the snake follow the curves of the cars, which is why they are so smooth. The latest version of the emblem matches the brand name as closely as possible. The designer tried to make the Viper recognizable, although he added a healthy dose of artistic interpretation to the drawing.

Viper Symbol

There have never been any inscriptions on the Viper logo because it can be recognized without mentioning the brand name. The color scheme has always been limited to a monochrome combination of white and black. The only exception is the modern logo, which uses dark gray instead of white.

Viper color codes

PlatinumHex color:#e6e8e9
RGB:230 232 233
CMYK:1 0 0 9
Pantone:PMS 663 C
LicoriceHex color:#1f191a
RGB:31 25 26
CMYK:0 19 16 88
Pantone:PMS Neutral Black C