Viva, the Mexican low-cost airline previously known as Viva Aerobus, has unveiled a new visual identity as part of a comprehensive rebranding effort. The updated logo and overall design reflect the airline’s focus on providing accessible, modern, and sustainable air travel while enhancing its connection with passengers through a fresh, simplified aesthetic.
The redesigned logo marks a clear departure from the previous design, incorporating colors and motifs inspired by the Mexican flag. The new logo centers on the word “Viva” in bold, clean lettering, paired with a subtle green heart-shaped emblem. This heart symbol reflects care and connection, highlighting the airline’s commitment to an exceptional customer experience. The green color emphasizes sustainability, aligning with growing trends in the aviation industry to prioritize eco-friendly practices.
The updated typography features a contemporary sans-serif font with rounded lines, creating a sense of approachability and professionalism. Its simplicity ensures clarity and adaptability, making it suitable for digital and physical applications. This modern design approach streamlines the airline’s visual identity, making it more versatile and user-friendly.
The color scheme remains green, underscoring vitality, growth, and sustainability. The introduction of the heart emblem adds a dynamic and personable touch, symbolizing a focus on care and personalized service. Integrated seamlessly into the logo, the heart element complements the minimalist design, infusing it with warmth and energy.
This rebranding coincides with the launch of the airline’s new “Flex-Sí-bilidad” policy, which offers travelers greater flexibility in managing their flights. Together, these updates demonstrate the commitment to meeting customers’ changing needs while maintaining the core value of affordability.
The new identity positions the airline as a forward-thinking competitor in an evolving market. The updated logo conveys a message of progress, accessibility, and sustainability, resonating with loyal customers and new travelers. Combining a modern aesthetic with a commitment to customer-centric values, the airline reinforces its mission of making air travel affordable, enjoyable, and environmentally conscious.
