Vivo Logo PNG
The Vivo logo symbolizes a company that started by creating stylish, user-friendly smartphones. These quickly gained attention through their combination of functionality and design and eventually expanded beyond a single market to become popular in various countries.
Vivo: Brand overview
Founded in 2009 by Shen Wei in Dongguan, China, Vivo was part of the BBK Electronics conglomerate, including brands such as OPPO, OnePlus, and Realme. Initially focused on the Chinese market, the company released its first smartphone after just two years in 2011. A major milestone came in 2014 when Vivo entered global markets, particularly India and Southeast Asia.
Over time, the company strengthened its international presence by establishing manufacturing and research centers, particularly in China and India. By 2015, the company had climbed the ladder, becoming one of the top five smartphone manufacturers in its home country and one of the top 10 worldwide, with a market share of over 5%.
Vivo’s rapid growth was fueled by smart tactics: focusing on mid-range devices, a wide offline retail network, and celebrity endorsements as a marketing tool. By 2018, the company’s revenue exceeded $7.5 billion, and annual shipments exceeded 100 million smartphones.
Vivo has never been stingy with research and development, which has led to unique features such as pop-up selfie cameras. 201, the high-end X-series phones debuted, showcasing the company’s technological aspirations. With over 30,000 employees worldwide and a network of 10 research and development centers, Vivo is not about to slow down. Under the leadership of its founder, Shen Wei, the company remains committed to offline retail strategies and continues to target markets outside of China.
Since its founding in the late 2000s, Vivo has become a formidable name in the smartphone arena in China and globally, mainly due to its focus on mid-range models and consistent international expansion strategy.
Meaning and History
2009 – 2019
2019 – today
The Vivo logo is designed in a minimalist style, emphasizing the company’s modernity and technological focus. The primary emphasis is on the brand name, written in simple yet elegant letters. The font features smooth lines and rounded corners, giving the visual symbol a sense of softness and visual lightness. Each letter is carefully aligned, creating a feeling of order and harmony.
The letter “i” stands out with a diamond shape replacing the traditional dot. This element adds uniqueness to the design, highlighting the brand’s drive for innovation and originality. The diamond, with its precise and geometric appearance, contrasts with the smooth lines of the font, creating a balanced overall style.
The letter “O” has a slightly elongated shape, resembling an oval, which enhances the sense of dynamism. This element brings motion to the composition, evoking associations with progress and development. The “V” s at the beginning and middle of the word emphasize symmetry and stability with their sharp, straight lines.
Light blue is associated with reliability, calmness, and advanced technology. This shade underscores the brand’s connection to innovation, comfort, and user trust.
The name conveys the idea of vitality and activity, as the word translates to “alive” in several languages. The emblem reflects the essence of a company focused on creating modern and accessible technologies for its audience. All these elements highlight Vivo’s ambition to remain a leader and set the tone in its field.
