Vogue Logo

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Vogue: Brand overview

Founded: December 17, 1892
Founder: Arthur Baldwin Turnure
New York, NY, U.S.
Website: vogue.com
Logo downloads:
Many celebrities have been on the covers of Vogue – from the world’s first supermodel Twiggy to the British singer Elton John. This magazine has been setting beauty standards for over a hundred years. It is called the “bible of fashion,” although earlier, Vogue was not so popular. The weekly edition took on a modern format in the 1960s when its editor-in-chief Diana Vreeland decided to attract the attention of young people.

Meaning and History

Vogue Logo History

The famous Vogue logo, which contains the magazine’s black name, has evolved for a long time. First, the cover lettering was hand-drawn. In each new issue, the designer made a new version to resonate with the thematic content of the articles. In 1909, the weekly changed its target audience. He decided to move to a higher level, so he hired professional artists who portrayed his name in the style of the jazz era or imitated the art deco direction.

1932 saw the first edition of Vogue hit the shelves with a logo in delicate white letters. Designers could still experiment and change the fonts as they liked – from various sans serifs to serifs. In 1955, the publication began to use a typeface from the Didot family permanently.

The modern version of the word mark existed not so long ago, considering that the magazine was created in 1892. It was inspired by the inscription made on the cover in the mid-1950s. Over time, the developers have slightly changed the design to adapt it to fashion trends.

The Vogue logo is characterized by capital letters, long serifs, and a strong contrast between thin and thick lines. All this makes it noticeable on any background, no matter what photo designers use for decoration.

The Vogue brand name contains nothing but lettering. It shows impeccable taste and matches any background – above all, with images from the world of haute couture. The logos that preceded it were not consistent: the weekly experimented with shapes and styles, allowing for drawn elements. Everything changed in 1955 when the editor-in-chief of the magazine decided to make the design utilitarian and consistent. The new word symbol underlined the high status of Vogue as a guide to world fashion.

Font and Colors of the Emblem

Vogue Emblem

Since the logo has taken on a unified design, the typography hasn’t changed much. This was unnecessary because the Didot typeface was perfect for any cover, regardless of its content. It sometimes alternated with the Bodoni family of typefaces designed by the Italian designer Giambattista Bodoni. Both types of fonts are united by very high contrast between strokes of different thicknesses. Of course, Vogue designers have changed some of the nuances over time. They modified the Didot while retaining the old-fashioned sophistication. In addition, the magazine’s name can be written in the signature Vogue AG grotesque, created based on Avant Garde Gothic and Futura. Its developer is Terminal Design studio.

Vogue Symbol

The main color of the logo is black because it is a classic of good taste. But the fashion edition is not limited to the traditional palette. Editors boldly experiment with a color scheme so that the lettering blends harmoniously with other cover elements – most of all, with the background photo.

Vogue color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C