Wella Logo

Wella LogoWella Logo PNG

After using products under the Wella logo, the hair will flow, falling in silky and strong strands. The emblem conveys the beauty of the result and invites you to try the effectiveness of care and styling from a cosmetic brand.

Wella: Brand overview

Founder:Franz Ströher
Geneva, Switzerland
Wella is a well-known German cosmetics brand that specializes in hair and scalp care products. It was founded in 1880 by the entrepreneur Franz Ströher. In 2003, the trademark was acquired by Procter & Gamble Corporation, which owned it until 2015, and then passed to Coty, Inc. Now its head office is located in Darmstadt (Germany).

Meaning and History

Wella Logo History

In the first years, the company was engaged in nets production for breathable wigs and then retrained for hair curling accessories. It was then that it received its current name, derived from the phrase “Dauer wella pparat,” which is translated from German as “device for a permanent wave.” In the post-war years, balms, conditioners, and shampoos for hairdressing salons appeared in the range. A logo redesign accompanied each stage. In the modern version, there are three of them.

What is Wella?

Wella is a hair care cosmetics brand offering everything from hair dye to styling products. It was founded by Franz Ströher in 1880 in Germany, but its current headquarters is located in Geneva, Switzerland. In 2020, the company was acquired by the American corporation KKR, which holds a majority stake. Coty Inc. is a minority owner.

1971 – 1991

Wella Logo 1971-1991

The emblem features a profile picture of a woman’s head with wavy hair that flutters in the wind. Below is the brand name.

1991 – 2009

Wella Logo 1991-2009

The designers made the waves more curved, added a double shadow on the face, and repainted the logo red.

2009 – today

Wella Logo 2009-present

Now all the strokes are much thinner than before. The “two faces” effect disappeared. The spelling style of the word “Wella” has been changed.

Wella: Interesting Facts

Wella, a top name in hair care for over 140 years, was started in 1880 by Franz Ströher, a visionary German hairdresser.

  1. Early Days: Franz Ströher launched Wella to innovate hairdressing and products. “Wella” comes from “Welle,” meaning wave in German, and initially focuses on hair-waving products.
  2. Hair Color Breakthrough: In the 1950s, Wella introduced Koleston, the first cream hair dye, changing how salons color hair and making professional hair color more accessible.
  3. Perm Innovation: In 1927, Wella made the first portable perming machine, boosting the perm’s popularity.
  4. Going Global: Wella’s high-quality, innovative products have made it a favorite in over 150 countries.
  5. Focus on R&D: Wella invests in research and development to advance its products, leading to many breakthroughs in hair care.
  6. Ownership Changes: Over time, Wella has changed hands. It was acquired by Procter & Gamble in 2003, then Coty Inc. in 2015, and in 2020, investment firm KKR took a majority stake.
  7. Education Efforts: Wella also focuses on education, with Wella Professionals Studios offering training to hairdressers worldwide.
  8. Fashion Influence: Wella has significantly impacted fashion and beauty, working with designers and stylists during major fashion weeks.
  9. Giving Back: Wella supports various charitable causes, including education, environmental conservation, and disaster relief.

Wella’s story showcases its commitment to innovation, education, and making a positive impact in the beauty industry and beyond.

Font and Colors

Wella Emblem

The logo has always played on the meaning of “wave,” which first referred to permanent perms and then to hair care products. It shows a female head with long hair in profile. Below is the brand name.

Wella Symbol

The first two emblems used an oblique typeface from the Sans Serif category with thicker letters. In the current version, the symbols are thin and vertical. The main palette consists of a combination of white and red.

Wella color codes

American RoseHex color:#f8093b0
RGB:248 9 59
CMYK:0 96 76 3
Pantone:PMS 185 C