The WWE NXT logo has its unique style, distinct from other World Wrestling Entertainment brands such as Raw and SmackDown. This underscores NXT’s independence. Moreover, the visual symbol reflects the energy and extremity of the wrestling show.

WWE NXT: Brand overview

Founded:February 23, 2010
United States

WWE NXT was launched in 2010 as a reality show where professional wrestlers mentored rookies. Participants competed against each other for the grand prize – a contract with WWE. Two years later, the entertainment program evolved into a growing brand. Paul Levesque, nicknamed Triple H, invested a lot of effort into this project. However, in September 2021, due to health issues, he had to pass the reins to his colleague Vince McMahon. The new leader immediately rebranded the division as NXT 2.0. A year later, it was returned to its original name.

Meaning and History

WWE NXT Logo History

The word “next” is encrypted in the NXT name, featured on many brand logos. The original goal of this project was to scout young, talented wrestlers and provide them with a platform to showcase their skills. The best wrestlers later move on to the main divisions of World Wrestling Entertainment: Raw and SmackDown.

For nearly a decade, the WWE NXT television program used black and gold emblems with different designs. Throughout this period, the brand was led by Triple H, who maintained a consistent identity. In 2021, he took a leave of absence due to health issues and was replaced by Vince McMahon. Under the new leader’s management, “2.0” was added to the NXT name. The logo style also changed: the familiar inscription transformed into a rainbow whirl with multicolored spots. In 2022, Triple H returned as WWE’s lead creative and immediately discarded all innovations. He restored the original branding and presented a revised wordmark in the familiar black and gold palette.

What is WWE NXT?

WWE NXT is the flagship show of NXT, one of the divisions of the American organization World Wrestling Entertainment, Inc. Its history began in 2010 with the launch of a weekly reality show where aspiring wrestlers competed for a chance to sign a contract with WWE. In 2012, the television program was relaunched, and NXT became a separate brand on par with SmackDown and Raw. Its mission is to scout lesser-known wrestlers and nurture their talents.

2010 – 2012

WWE NXT Logo 2010

In 2010, rookies aspiring to join the main roster of WWE got a shot at a sports career. Specifically for them, a reality show dedicated to wrestling was created. It aired under the logo with the yellow inscription “NXT,” where each letter is outlined in black. The designers achieved an antique effect by covering the inscription with dark streaks reminiscent of cracks and wear. This suggests that wrestling is an occupation for rugged men.

2012 – 2014

WWE NXT Logo 2012

In 2012, the TV show was rebooted in a new format and got a stylish logo with a gradient. Here, the “X” is noticeably larger than the neighboring “N” and “T.” But their design is the same: they are painted in gold with a smooth transition of shades. In addition to the black contour, the letters acquired an additional gray outline, which adds depth to the image. In the center is a reduced sign of World Wrestling Entertainment: a hand-drawn “W” with an underline.

2014 – 2019

WWE NXT Logo 2014

In 2014, the television program became part of the WWE Network and got a new logo. The only difference from the previous version is the leveled “W” that represents WWE.

2019 – 2021

WWE NXT Logo 2019

If before, “N,” “T,” and “E” resembled shiny gold bars, now they have become matte and acquired a grainy texture. The emblem is still painted in a gold gradient, but the number of dark areas has increased. The letters have a gray base with a thin white-gold contour. This design was introduced when WWE NXT started broadcasting on the USA Network.


WWE NXT Logo 2021

In April 2021, the show started airing on Tuesdays instead of Wednesdays. Several episodes (up to September 7) got a new logo, which is significantly different from the previous ones. The traditional inscription “NXT” with a shiny gradient is significantly reduced and placed in the center of a composition of black wings and golden skulls. The base is a large silver letter “X.” The stylized skulls reflect a unique style and an alternative approach to wrestling.

2021 – 2022

WWF WWE Raw Logo 2021

In the fall of 2021, the era of NXT 2.0 began. The brand got its name from its new leader Vince McMahon following the forced departure of Triple H. He completely revamped the concept to add color to the show and focus on young wrestlers.

In mid-September, a logo was introduced with a multi-colored inscription in which all the letters were connected due to the absence of individual outlines. They only have a common black outline. Now “N,” “X,” and “T” coincide in height. The left vertical line of “N” goes far down and ends with a cut at a 45-degree angle. The logo is covered with blue, yellow, red, orange, and purple strokes and spots. This color scheme symbolizes youth and energy.

2022 – today


Vince McMahon left World Wrestling Entertainment after a high-profile scandal, and Triple H took over as Director of Content. On September 13, at the end of the anniversary episode of the NXT 2.0 show, Shawn Michaels announced that the brand was dropping “2.0” from its name and changing its corporate style. A logo was then introduced, which is similar in shape to the previous one. The designers separated “N” and “X” but left the “XT” connected. The letters turned white and gained a contour made up of several beige, black, and gold lines.

Font and Colors

The central element of the emblem is a stylized inscription created from scratch without the use of any fonts. The oblique cuts at the ends look modern and dynamic. The inner part of the letters is painted white, and the outer outline consists of black and gold lines in places with a gradient. This is a tribute to the old WWE NXT logos, which resembled gold bars in color and were always surrounded by a dark contour.

WWE NXT color codes

BurlywoodHex color:#dcbe89
RGB:220 190 137
CMYK:0 14 38 14
Pantone:PMS 7508 C
Sand DuneHex color:#916c28
RGB:145 108 40
CMYK:0 26 72 43
Pantone:PMS 1395 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C