Yanbal Logo

Established in Lima, Peru, in 1967, Yanbal is the brainchild of Fernando Belmont Anderson. Coming from a lineage with strong ties to Peru’s cosmetics industry through Botica Francesa, Belmont had an early start. At the tender age of 19, while representing Helena Rubinstein, he saw the potential in a cosmetics company operating on a direct-sales model targeting women. His vision was not just about selling cosmetics but about empowering women by providing them with a source of income.

The brand’s name, Yanbal, is a unique amalgamation of the names of Belmont’s daughters, Janine and Kimberly. Yanbal began by selling premium cosmetics and personal care products through direct sales. It primarily focused on empowering homemakers to earn income through direct selling.

By the 1970s, Yanbal’s operations had expanded into several other Latin American markets, including Colombia, Mexico, and Bolivia. Over the years, it diversified its product range to encompass cosmetics, jewelry, apparel, and household goods.

Today, Yanbal is a major direct-selling company with over 450,000 independent distributors. Its sales operations span more than 10 countries across Latin America and Europe. Despite its vast expansion, the brand stays true to its roots, with its headquarters in Lima, Peru, and remains owned by the Belmont family. Now, under the leadership of Fernando Belmont’s son, Eduardo Belmont, Yanbal is a key player in Latin America’s direct selling industry, fostering women entrepreneurs and offering quality consumer products.