Zenvo is a Danish car brand that specializes in luxury sports cars. Its full name is Zenvo Automotive. It was founded quite recently; therefore, it is still considered a young enterprise. Its founder is Troels Vollertsen, which registered the company in 2004. The head office is located in the city of Præstø on the island of Zealand (Denmark).
Meaning and History
Although the brand appeared in the early 2000s, it only started production by the decade’s end. The construction of the debut prototype of the Zenvo ST1 sports car was completed in the last month of 2008, but it hit the assembly line in 2009. Throughout its existence, the company has produced only fifteen models. They were mainly exported since such equipment is incredibly expensive for the domestic market. But in 2018, a local buyer was found who forked out ten and a half million Danish kroner, which equates to approximately US $ 1.65 million. He purchased the red Zenvo TSR-S, one of the most recent models.
In total, the manufacturer’s arsenal includes several options – both already manufactured and planned for release. They are assembled in a limited edition: for example, the Zenvo TS1 comes out in five units a year. There is also a grand road tourer, a track sports car, and a road TSR. But, despite the small parties, the company remains afloat: it never planned to change hands. Moreover, the firm has retained the same management and the same identity that was approved at the time of its inception.
By the way, the founder named the brand after himself: he took a combination of the last three and the first two letters of his surname. The result was “VOllertSEN,” which was used for the corporate logo of the company. The only change affected “S”: for the sake of convenience of pronunciation, it became “Z.” Consequently, this car brand has only one logo.
Traditionally, the brand’s mark consists of a shield that denotes the spirit of chivalry, confidence, dedication, and drive, which is incredibly important for cars participating in races. It is framed along the entire perimeter by a silvery stripe that protrudes above the surface since it looks voluminous due to correctly ungrouped shadows.
The shield is divided into two zones – text and graphic. At the top is the company name, separated by a straight horizontal line starting at the bottom of the “Z.” In fact, this is its elongated leg. Under the word, “Zenvo” is a geometric structure that consists of two shapes: the first looks like a steam locomotive’s pipe, the second looks like the front of a locomotive. This idea is prompted by a vertical line that visually divides the triangle into the graphite and black sides. This technique makes the figure three-dimensional as if carved in the middle, reminiscent of the train track cleaner.
All stripes on the icon are clear, even, strict. It speaks of an unyielding manufacturing strategy and a desire to move forward. Although the elements are gray, they are visible against a black background. There are also light highlights at the shield’s edge, formed by a gradient transition from dark to light. They are concentrated in the corner areas.
Font and Colors of the Emblem
The typeface used in the logo is close to the Stereo Gothic 600 sans-serif typeface. The difference between them is the rounded corners of the letters, whereas, in the original, they are sharp.
The basic colors that the manufacturer has chosen are reminiscent of monochrome. But in reality, this is not the case since the emblem has several shades of gray: graphite, silver, metallic and light gray. They are complemented with black.