The Polish channel Zoom TV is shortening its name to ZOOM and moving the brand beyond classic television. After the shift to a Spanish broadcasting license, the TV suffix was removed from the name, a new logo appeared, and the on-air package was updated. The shorter name began to be used on May 1, 2026. The updated programming framework and communication launched on May 20.
The old logo looked like the mark of an early-digital-era TV channel. Rounded letters, a red accent inside the “o,” and a small TV suffix quickly explained the format. The name kept the brand in the broadcast space. The new version leaves only the word ZOOM. It brings the channel closer to a media brand working across broadcast, digital, advertising, and promotion.
Typography carries the foundation of the update. The letters became large geometric forms. The two “O” letters look like even circles. “Z” and “M” received massive angular silhouettes. The mark became denser, sharper, and more poster-style. The softness of the old Zoom TV gave way to the media punch the channel needed after changing its programming role.
The color pairing changes the impression. The old white-and-blue version stayed within familiar television branding territory. Lime lettering on a dark blue background brings ZOOM closer to streaming services, music platforms, and digital culture. The name ZOOM sounds short and loud on screen, in outdoor advertising, and in online formats.
The update is connected with a long-term development program for the channel. ZOOM is changing its schedule by time of day. In the morning, it airs nostalgic crime series and travel-food formats. During the day, it runs documentary and entertainment programs. In the evening, the channel focuses on crime stories and bolder shows. New projects include “Kobra, oddział specjalny,” the German version of “Magia nagości,” “Eksperyment odsiadka,” and “Pod pokłmorehe fall, the to expand its schedule, including its own productions.
The phrase “Daj się wciągnąć” fits the new ZOOM image. The brand emphasizes drawing viewers into the programming. The focus is on leisure, new topics, crime stories, and entertainment formats. The shortened name feels like a shift in how the brand is viewed. ZOOM now works as a compact media name for broadcast, digital, and further schedule development.
