365Scores has introduced a refreshed visual identity, updating its logo for a modern and adaptable look. The new design moves away from the sharp, structured feel of the previous version, opting for a smoother, more fluid style that better reflects the platform’s focus on real-time sports coverage.
One of the biggest changes is in the typography. The number “365” now has rounded contours, replacing the rigid, geometric structure of the past. The update gives the design a sense of movement and flexibility, mirroring the fast-paced nature of live sports updates. The numerals are still easy to recognize but now have a more balanced and streamlined appearance.
The word “Scores” has been updated, moving from a fragmented, digital-inspired typeface to a clean, sans-serif font. The previous version, with its sharp angles and letter breaks, had a high-tech feel but lacked fluidity. The new typography is smoother and more continuous, making it easier to read across different digital platforms. With fewer details, the text adapts more seamlessly to various screen sizes and applications.
Another key change is the removal of the three horizontal color stripes in yellow, green, and red. Originally meant to represent energy and movement, these elements have been replaced with a more polished monochrome look. The shift makes the logo more versatile, allowing it to work across different backgrounds and formats without distraction.
The logo’s overall shape now emphasizes curves and circular elements, reflecting the ongoing nature of sports events. Inspired by the structure of a clock, the design reinforces the idea of real-time updates and the nonstop rhythm of competition. The transition to a more fluid style maintains the sense of energy while avoiding sharp angles or unnecessary details.
The color scheme has been simplified to a monochrome palette, improving contrast and making the logo more effective against dark and light backgrounds, reinforcing the sleek, digital identity. The sophisticated approach ensures consistency across mobile apps, websites, and marketing materials.
With this update, 365Scores refines its look while staying true to its role as a go-to platform for sports fans. The rounded typography, simplified colors, and removal of extra elements create a clean, modern logo that fits the fast-moving world of sports. The refreshed design keeps the brand recognizable while making it even more adaptable for digital spaces.
