AARP Logo PNG
While the AARP logo is not original, it has deep meaning. The bright and inspiring symbol of the American Association of Retired Persons shows that this organization helps retirees feel confident, provides support for important issues, and improves their quality of life.
AARP: Brand overview
AARP is the American Association of Retired Persons, which includes people over the age of 50. The AARP logo has about 38 million members. It employs more than 2,000 people. Membership fees and other income (about 1.7 billion) are almost entirely spent on various programs – the headquarters is located in Washington.
The history of the organization began with the initiative of retiree Ethel Andrus in 1958. It was the second association she founded. The first one, for teachers, appeared 11 years earlier. They later merged. The main goal of AARP is to improve the quality of life through insurance, discounts, government fees, information, financial planning assistance, health care influence, and lawmaking.
Meaning and History
The logo of the public organization has changed many times. This shows that retirees continue to keep up with the times and are active members of society who are no strangers to modern technology and imagery.
What is AARP?
The association was organized in 1958 to support retirees and protect their rights. It includes five chapters with different areas of assistance: AARP Insurance Plan (health insurance), Legal Counsel for the Elderly (legal counseling), and others.
1958 – 1999
The first logo was an abbreviation of the name, emphasized by a descending red and white ribbon.
All capital letters of the monogram are connected by lower serifs, forming a single plane of support. This is a symbol of stability. The association helps one to stand strong even when one retires, and one’s income and vitality diminish. The image also shows that there is mutual support among the members of the association.
The slight forward tilt demonstrates continuing to move in the flow of life, keeping up with the changing world. The association helps retirees become more in tune with what’s going on, stay connected, travel, continue to visit restaurants, and make major purchases.
The evolving ribbon below the acronym consists of two red ribbons and a white stripe between them. These colors echo the NRTA (Retired Teachers Association) emblem that preceded and merged with AARP.
The use of blue, red, and white ties the emblem to the flag of America and is indicative of AARP’s country of origin and the patriotism of its members.
1999 – 2007
In 1999, the organization changed its name to an acronym. This decision was made to remove the emphasis on retirees, as the association allows membership of seniors, both active and retired. The letters RP were interpreted not to mean Retired Persons but Real Possibilities. That same year, AARP Services, the company that manages all member benefits, came into being.
The new logo changed its color scheme to red and black, stripped of the hues emphasizing the U.S. flag. The new colors signaled that the organization was addressing basic, fundamental issues, covering all areas of retirees’ lives. The red color of the ribbon also testified to the energy and social activity of the elderly, demonstrating care and support in solving pressing, acute problems.
The slope has disappeared from the inscription, which emphasizes stability. The association helps pensioners to feel confident. The arc-shaped curve of A’s left leg resting on the massive straight right leg also hints at support for aging people.
2007 – today
The latest version of the emblem is different from the previous two. The color and font of the letters have changed, and the ribbon has moved upward, becoming a partition of the first letter, A.
The wave of the ribbon seems to show the river of life, at the end of which AARP meets people. The association is a trusted ally. Membership in the organization instills confidence and connects with many people with common interests. This is indicated by the massive and strong letters. The white underlining of the ribbon, like gray hair, hints at the venerable age of the members.
The former lower merge of letters is retained only between the two A’s denoting America and the Association. The organization works only for American retirees and covers all states. Membership brings together people from all over the country.
Font and Colors
The logo is done entirely in red color. By 2007, the association decided to expand health insurance packages, which make up a significant part of its income (insurance companies pay the organization a commission for selling services under its umbrella). Red is the color of medicine and health care.
The choice of the gamut is also indicative of AARP’s goals of helping retirees remain socially active and weighted in the community. From this perspective, the color red represents energy. The association has enough energy to inspire its members to live active lives.
The logo font is Magnesium MVB Regular.
AARP Logo Color Codes:
- red color: Pantone PMS Bright Red C; Hex #EE2722; RGB 238,39,34
FAQ
What does AARP stand for?
AARP was originally called the American Association of Retired Persons and was founded by Ethel Percy Andrus, a retired educator who had a Ph.
What font is the AARP emblem printed in?
The text on the AARP emblem looks very similar to an expanded iteration of the typeface Le Monde Sans Black, designed by Jean François Porchez and published by Typofonderie.
What color is the AARP emblem?
The latest version of the AARP logo retains its main visual elements, but it is now in an all-red color scheme, and the letters look simpler and more austere.
What is the AARP interest group?
AARP, which began as the American Association of Retired Persons and has grown into a significant interest group in the United States, is primarily concerned with issues affecting Americans age 50 and older.
What are the benefits of AARP?
AARP membership gives you access to a variety of discounts covering everything from travel and restaurants to insurance and phone plans. The cost of membership is quite reasonable: $12 for the first year with automatic renewal and $16 per year thereafter.
Does AARP exist in Canada?
CARP is the Canadian version of AARP and serves retirees in Canada.
