The Finnish company Allas Pool updated its identity, marking an expansion into spa and wellness projects. While expanding its network of locations, the company remains true to its original idea: creating spaces for relaxation near water. The new name and style help unify all complexes situated by seas, rivers, or lakes, strengthening the company’s position as a destination for rejuvenation.
The new logo has become fluid, moving away from the geometry of the previous version. The letters now resemble the motion of water, reinforcing the brand’s connection to the natural world.
An addition is placing the word “POOL” under the main name, creating volume and an association with the depth of water bodies. This composition reflects the surface and depth of water, closely related to the themes of pools and open-air bathing facilities.
The previous logo featured a neat typeface with rounded shapes, but it appeared static. The new typeface was created specifically for the company, its letters resembling gentle waves and reflections on water. This style makes the logo recognizable and welcoming.
The color palette remains within shades of blue, associating the brand with water. The updated identity uses a bright shade of blue, creating a feeling of freshness and vitality in any setting, whether online or at the company’s locations.
This update will help the company develop new spa complexes. The new visual identity suits various locations and strengthens the brand’s connection to natural water sources.
With its new style, Allas Pool reinforces its image as a place where people come for relaxation, wellness, and socializing by the water.