The Anno video game series, known for its real-time strategy and economic simulation gameplay, has unveiled a comprehensive rebranding. First launched in 1998, the series focuses on building colonies, exploring regions, and engaging in diplomacy and trade. This rebranding effort, led by Wolff Olins, introduces a fresh visual identity to unite the various titles under a cohesive master brand.
The new logo marks a significant change. It features a bold and intricate “A” symbol that reflects the game’s themes of craftsmanship and legacy. The “A” incorporates material textures, highlighting the game’s diverse historical periods and cultures. This element serves as a strong visual anchor and symbolizes the collective spirit and ambition of the community.
The typography for the new wordmark is noteworthy. It uses Albertus Nova, a typeface known for its classic and robust aesthetic. The letters are designed to evoke a sense of tradition and durability, aligning with the game’s focus on building lasting legacies. Combining the bold “A” symbol and the refined typography creates a memorable logo that stands out in digital and physical formats.
The rebranding includes a dynamic visual system that extends across various media. This system emphasizes “Crafted with Care,” reflecting the meticulous attention to detail in the game’s development and community gameplay. Promotional materials, packaging, and the game’s user interface feature intricate patterns and textures inspired by historical craftsmanship.
The new color palette balances tradition with modernity. Primary colors are rich and earthy, evoking historical construction materials, while secondary colors are vibrant, adding a contemporary touch. This color scheme is used consistently across all branding materials, creating a cohesive and visually appealing identity.
Wieden and Kennedy Amsterdam developed a launch campaign centered around legacy and creation to promote the new visual identity. A trailer for the upcoming game, Anno: 117 Pax Romana, features a town crier announcing the game’s release. The trailer showcases vast, empty landscapes, inviting players to imagine and build their own Roman Empire, reinforcing the game’s core appeal of strategic creativity and exploration.
The rebranding includes promotional videos and behind-the-scenes content highlighting the craftsmanship in creating the new visual elements. A notable example is a video showing the casting of the “A” symbol in metal, underscoring the brand’s commitment to quality and authenticity.
Overall, the series’ rebranding unifies the various titles under a cohesive visual identity, better positioning the brand to attract new players while engaging its loyal fan base. With its bold design and intricate details, the new logo symbolizes the game’s enduring appeal and focus on building lasting legacies. With the launch of Anno: 117 Pax Romana and this fresh identity, the series is set to continue its legacy as a leading real-time strategy game.
