Apple Music has introduced a new logo for its London performance venue. In the Apple Music Hall identity, Music has become a tightly set lowercase wordmark. Apple unveiled the venue at Battersea Power Station on September 21, 2026. The updated logo appeared on its website, in video materials, and throughout the space.
The bitten apple remains on the left. Previously, the name began with an uppercase “M,” and the letters had moderately weighted strokes. The word is now entirely lowercase, giving it a more even upper edge. Tighter letter spacing makes the proportions more compact.
The main differences are in stroke weight and the size of the internal spaces. Rounded sections are heavier, leaving less room inside the letters. The two shoulders of the “m” establish the opening shape. At the same time, the curves of the “u” and “s” continue the interplay of thick strokes and small openings. The upright sans-serif style remains, with the design focused on the letterforms and their close spacing.
The previous logo was typographically similar to those of other Apple services. The new version stands apart through its heavy lettering while retaining the familiar pairing of the apple and name. Design Tagebuch associates it with a bold weight of SF Pro. Lowercase letters, thicker strokes, and tighter spacing work together to change the overall silhouette.
Press materials use a black logo on white. On the Apple Music Hall website, a white version overlays a photograph of the venue. Both use flat, solid fills. The name occupies a large portion of the opening screen, with contrast separating it from the photograph’s architectural details.
Creative Bloq compares the lettering to music magazines and cassette inserts from the late 1990s and early 2000s, finding retro associations in the heavy forms. That interpretation concerns how the logo is perceived, while the apple symbol maintains its connection to Apple.
Apple Music Hall is designed for intimate concerts, professional recording, and broadcasts. It continues the company’s history of music projects, including the iPod, iTunes Music Festival, and Apple Music. The venue holds 600 people and features a spatial audio system with 48 speakers, two recording and mixing studios, and equipment for multi-camera filming.
Brickwork, ribbed arches, and bronze balconies connect the interior with Battersea Power Station’s architecture. Elton John was the first performer announced, with a show scheduled for September 28, 2026.