Aqua Libra, a well-known British water brand, has introduced an updated logo and new packaging design. The project was developed in collaboration with Magpie Studio and illustrator Christopher DeLorenzo.
Previously, the brand used a logo with rigid black typography and a turquoise splash symbol. In the new version, the visual identity is brighter, with lettering featuring stylized forms with soft lines and droplet-shaped cutouts that evoke natural freshness and the product’s light character. This design underscores the brand’s renewed premium positioning and its focus on a younger audience, including Gen Z and millennials who value a healthy, mindful lifestyle.
Alongside the visual update, Aqua Libra has introduced a new sparkling water flavor combining blueberry and pomegranate. The line expansion is linked to growing consumer interest in new flavor combinations. Approximately 38 percent of consumers regularly seek unique options in the beverage category.
All products are packaged in recyclable aluminum cans and reusable metal bottles. The light, vibrant packaging style conveys a sense of premium quality and helps retailers sustain interest in the water category, a market valued at £ 2 billion.
The updated Aqua Libra image will allow the brand to stand out on the shelf and offer consumers a product that aligns with their values and everyday lifestyle.
