Aubade Logo PNG
The Aubade logo acts as a subtle accent. The emblem highlights that the brand’s lingerie adds a touch of charm to women, becoming an important element of their look. The logo demonstrates the sets’ fine, almost weightless lines, which fashion enthusiasts will appreciate.
Aubade traces its history to 1875, when Dr. Bernard founded a small corset-making business in Paris. Corsets were a necessary part of women’s wardrobes in the late nineteenth century, and the company entered a profitable segment of fashion production. Its early work focused on refined corsets that combined elegance with practical construction.
In the 1940s, the company began adapting to postwar changes in women’s fashion. Rigid corsets were losing demand, and the market moved toward lighter, more comfortable underwear. The business experimented with new forms and materials to match changing habits. In 1958, the company took the name Aubade, a French word for a morning serenade. It redirected its production toward elegant and sensual lingerie.
The 1960s and 1970s became a period of product expansion. Aubade introduced padded bras in the 1960s, when this type of lingerie still looked modern for many customers. In 1976, the company released a quarter-cup bra, which became one of its best-known designs. During the same period, Aubade’s name became more visible outside France, helped by a growing interest in French lingerie.
In the 1980s, Aubade launched its “Lessons in Seduction” advertising campaign. The campaign used black-and-white images and short witty captions, giving the brand a recognizable format in print advertising. In the 1990s, the company added swimwear and opened stores across Europe. In the 2000s, it marked 50 years under the Aubade name, released an anniversary collection, developed online sales, and was acquired by the Swiss company Calida in 2005. From the 2010s to 2023, Aubade worked with modern materials, traditional production methods, ethical manufacturing, everyday clothing, social media, organic and recycled lingerie, and a virtual showroom using augmented reality.
Meaning and History
What is Aubade?
It is a famous French luxury lingerie brand created by Charles Pasquier in Paris. The company specializes in designing and manufacturing luxury lingerie, including bras, panties, corsets, and other intimate apparel for women. Known for its exquisite designs, exceptional quality, and attention to detail, it has established itself as a leader in the luxury lingerie market. The brand is known for its approach to lingerie design, often incorporating artistic elements and embodying sensuality in its collections. The products are created from premium materials and embellished with intricate lace, embroidery, and delicate fabrics.
1950s – 1960s
The first logo stands out for its unusually sharp script, written in a fit of passion. The brand’s name is a love serenade sung at dawn by a lover to his beloved. The name is associated with beauty, seductive charm, and intense emotions, which the French brand brings to a couple. The bold, dynamic features of women in the 1950s inspired the script’s style.
1960s – 1970s
The brand’s collection shows a trend towards seasonal changes and a variety of shades. Hence, the capital letters and the hint of a color wheel are depicted as a flower above the inscription.
A woman becomes a bright, seductive flower in the brand’s lingerie. The collections include sets to suit every taste. The thin glyphs and the strong slant of the letters “A” with wide serifs at the bottom hint at long-legged beauties and model proportions.
1970s – 1980s
Slim, vertical, and compact letters emphasize the ideal of feminine beauty. A neat little flower in the middle resembles the clasp on a bra, which the brand placed in the front in the 70s. The logo speaks to the petite forms of the lingerie and the women it is made for.
1980s – 2000s
The logo changes the emblem’s color from black to crimson gold for the first time. The brand’s lingerie has become the standard in its niche. The brand has celebrated over 30 years in the seductive, intimate apparel market. Over the years, the company has introduced innovative solutions that have become part of the gold standard, such as thongs, strapless bras, and front-closure bras.
The ends of the glyphs in the new font are slanted, hinting at a slim figure and presenting the brand’s products as a provocative aspect of the look.
2010 – 2017
Keeping the font, the company returned to black for the inscription, emphasizing versatility and intimacy. The word “Paris” in the brand name evokes the traditions of French fashion, valuing refinement and grace.
2017 – today
The brand’s logo has evolved, reflecting fashion trends and changes in consumer preferences. The modern version of the trademark is a synthesis of the first two emblems, maintaining the brand’s traditions while giving it a contemporary look.
The new Aubade logo features an elegant inscription of the brand name in a modern, refined font. The main word, “Aubade,” is set in large font, with “Paris” in small font beneath it, emphasizing the brand’s origin and its connection to the world’s fashion capital.
The emblem symbolizes elegance, femininity, and luxury. The choice of font and the arrangement of elements reflect the sophistication and high quality of the brand’s products. The “Paris” inscription adds a touch of exclusivity and prestige.
The logo underscores the brand’s philosophy of creating exquisite lingerie for women. It conveys the grace and refinement inherent in the company’s products and highlights the brand’s French origin.
The chosen font is characterized by lightness and freedom, with increased letter spacing. The font is transformed at the bottom to create a more solid, stable base, giving the logo a modern, elegant appearance. The letters have soft, rounded shapes, adding visual lightness and appeal.
The logo is rendered in black, symbolizing classic style and elegance. Black is also associated with luxury and quality, perfectly aligning with the image of the Aubade brand.