Away Logo PNG
The Away logo radiates simplicity and tranquility because it does not need to advertise the brand’s products; high-quality bags and suitcases speak for themselves. The emblem is merely a stylish addition that subtly decorates travel accessories.
Away was founded in 2015 by Steph Korey and Jen Rubio after Rubio’s suitcase broke during a trip and she could not find a suitable replacement at a fair price. The founders had met at Warby Parker, where they saw how a direct-to-consumer model, online sales, and content marketing could work in a conservative product category.
In early 2015, Korey and Rubio interviewed travelers and used their feedback to design the first Away suitcase. It combined a fixed price point, a modern format, internal organization, and a built-in device charger. The company raised $2.5 million from Accel Partners, Forerunner Ventures, and other investors, then officially launched in February 2016 with one suitcase model in four colors.
By the end of 2016, Away had sold more than 50,000 suitcases and expanded the line with new sizes and colors. In 2017, the company opened its first physical store in New York. It launched Here, a travel magazine tied to its content marketing. In 2018, Away raised $50 million in Series C funding, opened its first international store in London, began selling across Europe, and added organizers and carry bags.
In 2019, Away introduced new product lines, including pet accessories and daily bags, and reached a $1.4 billion valuation. Later that year, the company faced public criticism over its workplace culture following a report by The Verge. In early 2020, former Lululemon executive Stuart Haselden became CEO. From 2021 to early 2024, Away expanded store plans, added travel pillows and luggage organizers, opened stores in U.S. and European cities, launched Away Rewards, released luggage made from recycled materials, created limited collections with designers, and tested suitcase rentals in several major U.S. cities.
Meaning and History
What is Away?
It is a lifestyle and travel brand known for its luggage and travel accessories. The company offers many products, including carry-on and luggage suitcases, backpacks, travel bags, and various travel accessories. The company’s luggage is recognized for its sleek design, durability, and features such as built-in USB chargers and compression systems. The brand focuses on creating functional and stylish travel solutions that meet today’s travelers’ needs.
2015 – today
The concise logo highlights the impeccable elegance and functionality of Away’s suitcases. Although it contains only a short inscription, the designers still managed to convey the brand’s complex concept centered on quality, reliability, and beauty.
The emblem consists of the company’s name in capital letters. The minimalist font style creates a sense of harmony, as the even, clear lines reflect the ergonomic shape of the bags and suitcases. Perfect balance is evident throughout, from the uniform height of the glyphs to their symmetrical proportions.
This is especially noticeable in the letters “A” and “W,” where the slanting strokes maintain equilibrium without disrupting the overall perception. The horizontal lines of both “A” s and the vertical part of the “Y” ensure the visual stability of the inscription. They add an element of stability, making the brand’s products appear reliable and durable.
The black wordmark contrasts with the white background, making it more prominent and recognizable. The simple color palette emphasizes Away’s practicality, minimalism, and modernity. It’s an excellent choice for a luggage manufacturer that wants to showcase its timelessness. The monochrome logo suggests that the company’s products will always be fashionable and appeal to those who appreciate the combination of functionality and aesthetics.