Hydro Flask Logo

Hydro Flask LogoHydro Flask Logo PNG

Free flight and joy reflect the symbol of the company. The Hydro Flask logo alludes to the vacuum in which products are kept completely safe. The emblem shows the convenience of transportation and the service of the company’s products for the benefit of people.

Hydro Flask: Brand overview

Founder:Travis Rosbach, Cindy Weber
Bend, Oregon, U.S.
Hydro Flask introduced its first vacuum-insulated bottle in 2009. Having sold over a million units in three years, it began producing growlers, special containers for transporting beer. Since then, the range has expanded to include hundreds of new products, including high-quality food thermoses, waterproof covers, cooler bags, refrigerated cups, thermal mugs for wine, coffee, and other beverages. Its products are featured in USA Today, Men’s Health and Forbes, and are used by students and tourism enthusiasts. But the biggest fans of Hydro Flask are millennials who enjoy drinking water from custom-designed bottles.

Meaning and History

Hydro Flask Logo History

The company manufactures vacuum insulated cookware using premium austenitic stainless steel. Its products are free of bisphenol A and other potentially harmful substances; since 2012, Hydro Flask has produced only environmentally friendly products. Flasks with a proprietary powder coating are excellent at keeping the temperature keeping food cold.

But high quality is not the only thing that makes a brand popular. No less important is a recognizable design, which is based on elements of visual identification. All food and drink utensils are adorned with the Jumping Man logo. This symbol was updated in the second half of 2015 when Hydro Flask relaunched the site and introduced the Fall Thermal Collection.

What is Hydro Flask?

It is a brand of water bottles that have a branded design. It was founded in 2009 by Travis Rosbach and Cindy Weber. Helen of Troy Limited now owns the trademark. Increased popularity came to her in 2019-2020.

2009 – 2015

Hydro Flask Logo 2009-2015

In 2009, Cindy Morse and Travis Rosbach decided to upgrade the water bottles to keep them at the right temperature. This is how the Hydro Flask brand was born, and with it, the logo in the form of a cheerful little man. It looked like a blob with splashes on the sides. The inner part of the body was white and shaped like a rectangular pillow with concave sides. From each corner emerged one thin black line with a dot at the end – an imitation of arms and legs. At the top, there was a smile arc and five stripes representing hair.

Below the design was black lettering “Hydro Flask.” The designers used a partially rounded font, with the lowercase letters “d,” “a,” and “r” missing some elements.

2015 – today

Hydro Flask Logo 2015-present

In 2015, the company decided to change its image and used crowdsourced creative services for this. She needed a better symbol that could reflect increased sales, a wider range of products, and a drive for innovation. She looked at almost a thousand options until she chose a new logo, remarkably similar to the old one.

The drawing remained recognizable but acquired a bolder and cleaner design. Now the inside of the man is painted over with black, and there are no dots at the ends of the improvised arms, legs, and hair. The smile looks much more confident because the lines are thicker and more symmetrical. The lettering font has also changed slightly. The modern Hydro Flask branding was introduced along with an updated website and graced the product line launched in the fall.

Hydro Flask: Interesting Facts

Hydro Flask, started in 2009 in Bend, Oregon, has changed how we take drinks with us. Its founders, Travis Rosbach and Cindy Morse, wanted to keep their drinks cold on the beach and hot during work hours, which led to their insulated bottles.

  1. Start: Created to keep beverages at the right temperature during any activity.
  2. TempShield Technology: Their bottles can keep drinks cold for 24 hours or hot for 12 hours, thanks to a special double-wall vacuum insulation.
  3. Quality Materials: Made from strong, BPA-free stainless steel, ensuring drinks taste good without a metallic flavor.
  4. Colors and Customization: They offer a variety of colors and sizes, from small coffee mugs to big camping bottles, and offer customization options.
  5. Growth: The brand grew quickly and was bought by Helen of Troy Limited in 2016 for about $210 million, helping it reach more people worldwide.
  6. Eco-Friendly: Hydro Flask encourages the use of reusable bottles to reduce plastic waste. Its Parks For All program supports public parks.
  7. More Products: They now also make food flasks, wine bottles, beer growlers, and tote bags, all using the same insulation technology.
  8. Awards: The company has won awards, like the Red Dot Design Award, for its product design and business achievements.
  9. Patents: Their TempShield technology is patented, keeping them ahead in the market.
  10. Community: Hydro Flask fans love sharing their adventures with their bottles, highlighting the brand’s role in their active lifestyles.

Hydro Flask is beloved by outdoor fans, commuters, and those who care about the environment. Staying hydrated is a way of expressing personal values and lifestyle.

Font and Colors

Hydro Flask Emblem

The smiling little man conveys a feeling of joy and happiness. He jumps high, spreading his arms and legs. His hair resembles a spray of water, and his body is like a drop, so there is an associative connection with water. That is, the emblem symbolizes freshness, energy, fun. Considering that Hydro Flask positions itself as a manufacturer of products for an active lifestyle, this icon fits perfectly into its concept.

The typeface used by the designers has a lot in common with Galano Grotesque. It is a geometric sans-serif typeface based on classic standards. Its designer balanced the width and height of the letters, and at the same time, made all the strokes the same thickness so that the grotesque turned out to be low-contrast.

Hydro Flask Symbol

The official logo color is black. But on Hydro Flask bottles, the pattern is most often white because the colorful background balances it.

Hydro Flask color codes

OnyxHex color:#3d3d3d
RGB:61 61 61
CMYK:0 0 0 76
Pantone:PMS 447 C

What is the Hydro Flask logo supposed to be?

The bottle of Hydro Flask should be marked with jumping and smiling little man. He has raised his arms and legs wide apart, making him very similar to the letter H. The hair of the miniature character looks like a jet of water, and he looks like a drop.

What is Hydro Flask slogan?

Hydro Flask’s slogan: “Let’s Go! Hydro Flask – One lifetime. Fill Often “. It signifies a call to fill a bottle, as one fills life with bright events.

Did Hydroflask remove their trademark?

Hydro Flask no longer uses the registered “R” trademark on its new product logo: it has removed it. This event took place at the beginning of 2020.

Can you add logo to Hydroflask?

Yes, the brand encourages consumers to customize the Hydro Flask capacity. Any personal image you like can be applied to it.