Babyzen Logo PNG
The Babyzen logo reflects convenience and practicality, emphasizing the brand’s desire to create compact and functional strollers that simplify the life of modern parents and help combine an active lifestyle with child care.
Babyzen: Brand overview
BABYZEN started in France in 2007 when a group of experienced developers wanted to create an innovative stroller to make life easier for modern parents. Their main goal was to design a lightweight, portable, comfortable, and functional stroller. The brand quickly gained attention with its most iconic product, the YOYO stroller, the first to fit airline carry-on requirements. The stroller’s compact size and unique folding mechanism made it especially popular among city dwellers. Soon, BABYZEN expanded internationally, reaching parents across Europe and eventually Asia. Later, they introduced the YOYO+ stroller, adding better shock absorption and compatibility with car seats. Further innovation followed with the launch of the YOYO2, featuring a redesigned frame and enhanced comfort. The brand steadily grew its accessory range, enabling families to personalize their strollers. Today, BABYZEN products are available in over 80 countries and are recognized worldwide for their practicality and thoughtful design.
Meaning and History
What is Babyzen?
This is a manufacturer of baby strollers that fold down to the size of hand luggage to be conveniently transported on an airplane. They are compact, lightweight, maneuverable, and durable for daily use. The strollers have a reliable aluminum frame and a unique folding mechanism that allows you to operate them easily with one hand. They can be used from birth by adding a car seat or carrycot, making them a practical choice for families with young children.
2007 – 2022
The BABYZEN logo, used by the company from 2007 to 2022, was stylish and memorable, with a lively energy and a unique presentation. The company specialized in baby products that were convenient for parents and comfortable for little ones, and this idea was embedded in both the name and the symbol.
The name was formed from two simple words: “baby” and “ze,n”—symbolizing peace and tranquility. This implies that the brand’s products make life easier for parents, helping them stay calm and relaxed even with young children, promoting a comfortable and effortless lifestyle.
The font was truly exclusive. The letters were soft as if made from balloons—thick, smooth, with no sharp angles or rigid lines. It was clear that the brand aimed to highlight friendliness, safety, and gentleness. The letters were separated, but the spacing was minimal, making them appear close, compact, and unified.
The most eye-catching letter in the composition was “Y.” It didn’t look like a typical letter but rather like a human figure with arms raised. The head was a separate circle, seemingly detached from the main part of the letter. This formed a little person who appeared to be celebrating, jumping, or reaching upward. This symbol was a perfect fit for a brand that produced foldable and lightweight strollers designed so parents could easily walk and travel with their children without hassle.
The color was black—a universal choice that worked well everywhere: on paper, labels, and strollers of any color. The brand often adapted the logo to match different product colors, but black remained the primary shade.
BABYZEN was founded in France in 2007, and its first stroller was a game-changer: foldable, compact, and lightweight. This defining moment was well reflected in the visual identity. The logo symbolized what parents loved about the brand—comfort, mobility, and peace of mind.
2022 – today
The STOKKE logo emerged after the merger of two well-known brands—Norwegian Stokke and French BABYZEN—in 2022. Stokke was renowned for its Scandinavian minimalism, reliability, and user-friendly children’s products, while BABYZEN was known for mobility and innovative stroller designs. After the merger, the decision was made to retain the STOKKE name and introduce a new symbol reflecting the company’s refreshed style.
The symbol is distinctive and light. At the top is a circle resembling a child’s head, while below it is a large, smooth line resembling a parent’s arm gently cradling the baby. The entire figure is drawn with a single, continuous stroke. It resembles an embrace, creating a feeling of warmth, care, and trust between parent and child. The shape is fluid and friendly, reminiscent of an embryo’s outline or even the infinity symbol, hinting at an everlasting connection and continuous growth.
Below the symbol, the brand name is written neatly. The letters are simple, clean, and evenly spaced, designed in a modern Scandinavian style. They are sans-serif, with slightly rounded edges that make them appear soft. The “O” is nearly a perfect circle, the “K” is sharp and symmetrical, and the other letters are balanced and well-proportioned.
The color is orange—a warm and energetic shade. This color is commonly used in baby products because it creates a cozy atmosphere and is associated with warmth, activity, and positivity. The white lines and letters stand out on a bright orange background.
The name Stokke comes from the surname of founder Georg Stokke, who started production in 1932. Initially, the company made furniture, but in the 1970s, it shifted to baby products, gaining popularity with the Tripp Trapp high chair, which allowed children to sit at the table with adults. Since then, the brand has maintained a simple yet stylish design philosophy, focusing on functionality and durability.
The emblem reflects the brand’s history: there is a strong respect for tradition, yet modern touches are visible after the merger. STOKKE looks fresh and youthful, while the new symbol embodies the brand’s core mission—caring for children and making life easier for parents.
Baby Zen Yoyo Logo