Bancomat, a key part of Italy’s financial system since 1983, has revealed a new visual identity designed by Landor. The update introduces a fresh, modern look while staying connected to the company’s long-standing heritage. Known across Italy as the name people associate with ATMs, Bancomat remains an essential part of daily financial transactions for millions.
The original logo, created over 40 years ago, featured bold, uppercase letters in classic blue. Red and green lines beneath the name subtly referenced the Italian flag, reinforcing its national roots. The typography had sharp, angular shapes, giving it a formal, secure feel. The addition of “SpA” highlighted its corporate status, strengthening its authoritative image.
The new logo is cleaner and more refined. At the center is a stylized “B,” now standing independently, separate from the wordmark. The letter has sleek, dynamic lines that suggest movement, reflecting how financial transactions have become faster and more fluid in the digital age. The design aims to convey leadership and flexibility in today’s evolving financial world.
The typography has seen a complete makeover. The old, rigid style has been replaced with a softer, rounded typeface that keeps the brand recognizable while feeling more approachable. The new letter shapes have subtle curves and tapered lines, giving the logo a friendly, modern look without losing the trustworthiness expected from a financial institution. Its condensed, simple style works well across different settings, from digital apps to physical signs.
The deep blue from the original logo has been lightened, symbolizing growth and the shift toward digital services. The new shade represents reliability and technological progress, reflecting the company’s focus on modern banking solutions. The removal of the Italian flag colors shifts the emphasis from national identity to a broader, more universal image fitting for the digital era.
The updated design focuses on clarity and simplicity. The “B” symbol suggests the flow of data and the speed of modern transactions, capturing the energy of today’s financial environment. Its clean lines and balanced structure make it adaptable, whether displayed on ATMs, mobile apps, or marketing materials.
Bancomat’s new look reflects its growth to meet the needs of today’s financial world. The updated logo will represent the company as it continues to evolve, serving both traditional banks and new digital platforms.
