Bric’s Logo

1952 began BRIC’s history in the Italian city of Como. Mario Briccola created the company, and the brand’s name (BRIC’S, an acronym for Briccola) was inspired by his name. Mario Briccola began his enterprise as a small-scale travel bag and suitcase maker.

In the company’s early years, Mario Briccola handcrafted every piece. By paying close attention to the materials’ quality and fine craftsmanship, he laid the groundwork for the brand’s reputation as a producer of premium travel accessories.

The corporation experienced expansion in the 1960s. The business started to increase the variety of goods it offered by introducing new suitcase and bag variants. The company also experimented with new materials, progressively switching from timber buildings to lighter, more useful alternatives.

When the brand began using leather in its products in the 1970s, it significantly advanced its growth. This choice greatly increased the range of design options available, enabling the production of more sophisticated and fashionable models. The firm also expanded internationally, first with neighboring European nations.

The 1980s represented a significant technical turning point for the enterprise. The company began making its bags and luggage out of nylon. This made it possible to produce stronger and lighter goods, which was crucial given the rising popularity of air travel.

In the 1990s, the brand continued developing and increasing its market share abroad. After opening its first mono-brand stores in Italy, the business started aggressively building a distribution network in other nations. At this time, the company also started working with well-known designers to produce unique collections.

The 2000s saw substantial growth for the brand. Several new product lines were launched, including the Life collection, which became one of the most popular in the company’s history. The first flagship store outside of Italy opened its doors in Hong Kong in 2006, launching the firm’s aggressive Asian market expansion.

2010, the company unveiled a special anniversary collection to celebrate its 60th anniversary. This collection, representing the brand’s development over the previous few decades, blended traditional workmanship with cutting-edge technology.

2012 marked a significant turning point in the company’s history. Bellagio, the firm’s first line of hard-shell luggage, swiftly shot to the top of sales charts. This series used lightweight, long-lasting materials to blend Italian design with contemporary technology.

As part of its ongoing global expansion, the brand opened additional locations in major global cities like Tokyo, London, and New York in 2015. This improved the business’s standing worldwide for high-end travel accessories.

The new X-Travel line, created especially for a youthful and energetic audience, debuted in 2017. This line blended style with functionality to meet contemporary travelers’ needs.

To increase its market share in the everyday accessory market, the company debuted its first backpack collection in 2018. The demands of business travelers and city dwellers were considered when designing this collection.

For the brand, 2019 was a year of innovation. The business unveiled a new range of luggage, including integrated electronic features such as detachable chargers and GPS tracking systems. These developments demonstrated the company’s dedication to staying updated with visitors’ evolving requirements and technological advancements.

In 2020, the company introduced a new line of eco-friendly bags and suitcases made from recycled materials. This initiative reflected the firm’s commitment to sustainable development and responsible production. The new collection combined traditional Italian craftsmanship with modern eco-friendly technologies, which environmentally-conscious consumers highly appreciated.

2021 the company celebrated its 70th anniversary by launching a special anniversary collection inspired by the brand’s archival models. This collection highlighted the company’s rich history and dedication to Italian luggage-making traditions. As part of the celebration, the firm also opened an exhibition in Milan, showcasing its history and the evolution of travel accessory design.

In 2022, the company strengthened its presence on digital platforms by launching an updated online store with a virtual luggage fitting feature. This innovation allowed customers to better assess the size and style of bags before purchasing. The firm also expanded its “smart” suitcases line, adding features such as built-in scales and GPS trackers.

In 2023, the company continued its international expansion by opening new flagship stores in key Asian cities, including Tokyo and Seoul. These stores were designed with local preferences and styles while maintaining the brand’s Italian aesthetic. The business also launched a collaboration with a renowned Italian artist, creating a limited edition series of bags and accessories that combined functionality with artistic design.

In early 2024, the firm announced the launch of a new line of business accessories aimed at modern professionals. This collection included laptop bags, briefcases, and travel organizers, combining classic Italian style with modern technological solutions.

The company continued strengthening its position as a leading manufacturer of high-quality travel accessories and luggage. The enterprise maintained its commitment to Italian craftsmanship and design while adapting to travelers’ changing needs and technological innovations.