Butterfly Networks Logo PNG
The Butterfly Network logo represents medical technology that has become compact and easy to use. He attributes the company’s development to its development of portable ultrasound devices designed for convenient and accurate diagnosis, making it easier for clinicians and improving patients’ access to imaging.
Butterfly Networks: Brand overview
Butterfly Network was founded in 2011 by Jonathan Rothberg, an experienced scientist and entrepreneur passionate about improving healthcare. He envisioned making medical imaging more accessible by creating a portable ultrasound device. The company’s breakthrough came when it developed a semiconductor-based ultrasound technology that was completely different from traditional methods. After years of refining this approach, Butterfly introduced its innovative iQ device, which connects directly to an iPhone and allows for whole-body imaging. The product gained FDA approval, marking a significant milestone. Soon, Butterfly Network launched commercially, establishing partnerships with healthcare organizations worldwide. The company expanded internationally, receiving regulatory approval in multiple countries. Later, Butterfly went public to support further technological advances. The Butterfly iQ+ was introduced with better imaging and more capabilities, and the company actively collaborated with medical schools to promote clinical education. Butterfly Network advances its technology, integrating artificial intelligence to support remote diagnostics and improve global healthcare access.
Meaning and History
What is Butterfly Network?
It is a portable ultrasound device that fits easily in your pocket. It connects to a smartphone or tablet, allowing you to conduct examinations anywhere. Built-in artificial intelligence helps you analyze data quickly and accurately. In addition to the device, a convenient ecosystem with cloud storage and an educational platform for medical professionals has been created, providing diagnostics even in remote regions.
2011 – today
The Butterfly Networks logo is designed clearly and straightforwardly without any unnecessary embellishments. It communicates what the brand is about: medicine plus technology. Why the name “Butterfly”? Because the company makes medical ultrasound devices that are small, convenient, and shaped like a butterfly.
The symbol does resemble a butterfly, though it is highly stylized. It consists of four smooth, rounded elements carefully arranged together. The upper parts resemble wings, while the lower ones are slightly smaller and curve in the opposite direction, forming a clean, balanced silhouette. There are no complex lines or extra details—just pure geometry, simple shapes, and smooth contours. The design also subtly references an ultrasound probe used by doctors, creating a double meaning—both a butterfly and ultrasound imagery.
The name is positioned to the right of the symbol. The font is simple, without decorative flourishes, yet not dull—it has modern, refined touches. The first letter is capitalized, while the rest are lowercase, with the letters “f” and “l” extending slightly higher than the others. This design choice adds a sense of lightness and modernity, reflecting the company’s focus on medical devices that prioritize ease of use and efficiency.
The blue color in the visual identity is associated with medicine, calmness, trust, and technology. It is a fitting choice for a company that produces healthcare equipment. There are no additional shades—just a solid, confident color.
The company’s history is rooted in traditional ultrasound machines being large, heavy, and cumbersome, while Butterfly transformed them into compact, portable gadgets. Doctors can now carry them in their coat pockets and perform examinations worldwide. The emblem reflects this concept: the butterfly shape is simple, clear, and lightweight. The company was founded to make life easier for doctors and patients, and the logo embodies this mission—light, approachable, and free from complicated or heavy design elements.