The Bunnings logo symbolizes quality, reliability, and affordability. Although the company started in a different field, it eventually became a leader in selling building materials and home goods, and its emblem became an integral part of DIY culture.
Bunnings: Brand overview
Founded in 1886 by Arthur and Robert Bunnings, two brothers who moved from England to Perth, Western Australia, Bunnings was originally a sawmill business. 1952, the company changed from a private enterprise to a joint stock company. Around the same time, it entered the retail business, acquiring several hardware stores. In the 1990s, the company began making a name for itself nationwide. In 1994, it opened its first warehouse-type store in Melbourne and was acquired by Wesfarmers in the same year.
Over time, the company grew exponentially, absorbing other hardware retailers and opening extensive warehouse facilities across Australia. Bunnings now has over 300 locations in Australia and New Zealand, employing over 50,000 people. The company has become one of the leading improvement and hardware product suppliers in both countries.
The cornerstone of Bunnings’ success has been its warehouse-type stores and its unwavering commitment to customer service. In addition, unique initiatives such as community sausages have embedded the brand into Australia’s cultural fabric. These strategies have earned Bunnings a reputation as one of Australia’s most trusted retail brands.
Meaning and History
1886 – 1952
1952 – 1991
1991 – today
1994 – today
The Bunnings Warehouse logo stands out with its boldness and functionality, where text plays a central role alongside visual elements. The composition consists of two text lines, each distinct in style and color, creating a strong visual impact.
The upper line features the word “Bunnings,” rendered in uppercase green letters. This shade of green is associated with nature, sustainability, and the company’s connection to home and garden products. The sans-serif font has clean lines and sharp edges, but softened details make it less aggressive. The lines appear precise and tidy, maintaining a balanced overall look.
A distinctive feature is the letter “B,” whose internal spaces are filled with two trapezoidal shapes in red and white. These shapes add a sense of dynamism and energy, evoking tools or motion and emphasizing the company’s focus on construction and renovation products.
The lower line features the word “warehouse,” designed in a stencil style with letters segmented by straight lines. The font is lowercase, white, and set against a bright red background. This design enhances the contrast between the two lines, making the lower part prominent. The red color symbolizes activity, energy, and determination, while the stencil style alludes to construction work or markings, directly tying into the company’s field of operation.
Together, these elements create a dynamic and balanced logo. The contrasting green and red colors highlight the company’s energy and results-oriented approach. The design conveys that Bunnings is where everything needed for home, garden, and construction projects can be found.