The Chicago Stars Football Club, previously known as the Chicago Red Stars, has unveiled a refreshed logo and brand identity reflecting its growth and strong connection to Chicago. Founded in 2006, the club has been a cornerstone of the National Women’s Soccer League (NWSL), known for its achievements on the field and dedication to its community. This rebranding represents a new chapter for the club, showcasing its commitment to progress while honoring its history.
At the center of the new logo is a single red star, inspired by the stars on the Chicago city flag, symbolizing the club’s deep ties to the city. The star is embedded within a soccer ball, reinforcing its identity as a football club. Surrounding the central star are smaller navy stars, which create a balanced and dynamic frame for the design.
The updated typography features a sleek, elongated sans-serif font that adds a sense of modernity and clarity. The word “STARS” curves gracefully over the soccer ball, with carefully aligned letters following the design’s arc. Above the crest, the word “CHICAGO” draws from the classic style of the Wrigley Field marquee, paying homage to the city’s architectural and cultural heritage.
The logo retains the club’s signature deep navy and light blue tones, accented by red and white, all inspired by the Chicago flag. These refined colors give the design a clean and contemporary look while ensuring its versatility across digital platforms, merchandise, and promotional materials.
The crest’s shape has also been softened, moving away from the rigid shield of the previous logo. This updated structure feels more inviting and dynamic. Combining elements like the soccer ball, red star, and city-themed typography, the logo balances tradition and modern style.
Compared to the previous design, which incorporated numerous details and emphasized the flag’s stripes, the new logo takes a simpler, more focused approach. This minimalism enhances its adaptability and impact on team jerseys, digital platforms, or fan gear.
The rebranding reflects more than just a visual update—it represents a new direction for the club. The name Chicago Stars Football Club reinforces its identity as a proud city representative. It aims to deepen its connection with fans while cementing its status as a leader in women’s soccer. This fresh identity seeks to engage a broader audience while staying true to the team’s history and core values.
The updated branding positions Chicago Stars FC as a forward-thinking club, ready for new challenges while remaining deeply connected to the community it represents. The redesigned logo and overall identity capture a spirit of growth, unity, and a dedication to excellence on and off the field.
