CI&T, a global leader in technology transformation, recently introduced a revamped brand identity to reflect its role in the evolving digital world. The company, known for guiding over 100 multinational clients through transformation, has long been recognized for its innovation, agility, and business impact. As CI&T expands its expertise in artificial intelligence, customer experience, and cloud services, the new visual identity aligns with these values and embraces a modern look.
The new logo marks a significant shift from the previous design, which was known for its bold, bright colors and playful shapes. The former logo featured red and turquoise hues with soft, rounded letterforms, projecting friendliness and dynamism. A distinctive ampersand symbolized connection and collaboration, key aspects of the company’s partnership approach.
In contrast, the updated logo has a more polished and professional appearance, reflecting the company’s growth as a leading tech provider. With its semi-serif design, the new typeface, Fragment Glare, combines elegance and modernity. The sharper, cleaner letterforms give the brand a sophisticated yet contemporary feel. Though reimagined in a minimalist form, the ampersand remains a symbol of connection, now subtly integrated into the “T” for a seamless, cohesive look.
A key element of the rebrand is the new color palette, replacing the vibrant turquoise with a softer coral hue. This change balances professionalism with energy, conveying reliability and innovation. The coral tone brings a modern touch, helping the brand maintain a sleek, understated look while signaling progress.
The branding incorporates basic geometric shapes—triangles, circles, and squares—that interact dynamically. These elements can form abstract symbols or visual patterns, adding flexibility and creativity to the brand’s identity. Whether on digital platforms, in animation, or in physical materials, the design adapts across different media while maintaining its essence.
Stickers and icons add depth to the identity, reflecting the company’s tech-driven focus and highlighting collaboration, innovation, and transformation themes. These elements create a cohesive and responsive brand when combined with clean typography and a sophisticated color palette.
Overall, the new logo and visual identity signal CI&T’s evolution into a more mature, sophisticated player in the tech world. The design stays true to the company’s innovative roots while positioning it as a forward-thinking leader ready to tackle the challenges of the digital future.
