Common Goal, the global initiative that unites the football community to address social challenges, has unveiled a new logo to reflect its growth and amplify its mission of driving meaningful change worldwide. The refreshed visual identity underscores the organization’s commitment to collaboration, progress, and the transformative power of football.
The new design introduces a dynamic symbol at its core. Two abstract figures in motion represent teamwork, energy, and the pursuit of common objectives. The space between the figures forms a heart, a subtle yet powerful reminder of the initiative’s core values of unity, compassion, and shared purpose. The hand-drawn style of the figures adds warmth and humanity, emphasizing Common Goal’s connection to people and communities globally.
Alongside the symbol is a bold, modern sans-serif wordmark that balances professionalism with approachability. The typeface is clean and structured, yet its unique details, such as an oversized period and distinctive letterforms, add characters and a contemporary edge. This thoughtful combination of the organic, hand-drawn symbol with precise typography creates a cohesive and adaptable identity.
The logo retains a monochrome color palette of black and white, reflecting the universality and inclusivity of Common Goal’s mission. By forgoing additional colors, the design focuses on the shapes and message, ensuring it is clear and impactful across all mediums, from digital platforms to physical branding.
The new logo tells a deeper story than the previous logo, which relied on simple geometric shapes and basic typography. The old logo’s minimalism effectively conveyed the initiative’s initial clarity of purpose but lacked emotional resonance. This new approach incorporates symbolism and movement, capturing the mission’s ambition and human touch.
The redesign aligns with Common Goal’s evolution, showcasing its aim to broaden its impact and reach. The new logo speaks to collaboration and collective action, reflecting the shared progress made possible through the global football community. Its balance of heartfelt symbolism and professional polish ensures it resonates with diverse audiences, from grassroots organizations to international partners.
With this updated identity, Common Goal solidifies its role as a force for good in football. The new logo encapsulates its vision for a fairer, more connected world, using the game’s universal language to inspire unity, action, and positive change.
