Cyderes, a company specializing in cybersecurity, has unveiled a new design created by the studio Matchstic. The update highlights the brand’s transition from a traditional image to a digital aesthetic, aligning with modern approaches to information system protection.
The previous mark was designed as a wax seal. Its image evoked associations with ancient symbols of trust but did not clearly convey the company’s field of activity. The red tones and heraldic graphics appeared archaic for an organization focused on cloud technologies and AI-driven attack prevention.
The new logo is based on a modular typeface. Each letter looks like a construction built from blocks, reflecting the flexibility and adaptability of Cyderes’ solutions. The letter C serves as the foundation for the entire visual system: its outline is used in graphics, where it transforms into a structure of dynamic dots resembling a digital raster. The dots appear and disappear, symbolizing the company’s ability to detect threats before they manifest.
The design incorporates elements of ASCII graphics, creating a link between the history of technology and modern solutions. For accents, the PX Grotesk typeface is used, producing a pixelated effect.
The color system consists of black and a bright shade of green called Cybervolt. The contrast reinforces the sense of technology and is associated with monitoring hidden processes in the digital environment.
The visual language extends to interfaces, presentations, and digital media. The use of moving pixels and ASCII elements creates the impression of a technological laboratory. This reinforces the notion that Cyderes operates at the forefront of cybersecurity, anticipating risks before they become business threats.
Despite its minimalism, the logo has distinctive features. The letters C and Y have unconventional shapes, and their contrast helps the brand stand out in a competitive environment.
The updated style reflects the company’s mission, embedded in its name: Cybersecurity Defense and Response. Cyderes continues to position itself as an expert providing clients with reactive protection and preventive measures based on big data analysis and artificial intelligence technologies.