Dacia is the most famous car brand from Romania, which is of great importance for the country, as its contribution to the national economy is very significant. It is the largest exporter and one of the most impressive companies in the domestic market. The company was founded in 1966 and after 33 years passed into the ownership of the French concern Groupe Renault. Since the beginning of 2021, the brand has entered the Renault Dacia-Lada business group structure, to which it belongs. The headquarters are located in the town of Mioveni in Arges county.
Meaning and History
Although the car manufacturer appeared in Romania in the second half of the 20th century, it already had the experience and base for a wide range of technical production. The fact is that there were enterprises in the region that were opened during World War II by order of Marshal Ion Antonescu. And since the company was located near the village of Pitesti, it was called Uzina de Autoturisme Pitesti (UAP), which was reflected in the logo. The main plant was built later, in 1968, in Mioveni.
Then the company got down to work directly, choosing as a sample the basic design of the Renault 12, which it had previously acquired. But before the full preparation of the industrial site and its equipment, the plant focused on the Renault 8 model, purchased under license. The Romanians released it under the name Dacia 1100. There was also a variant of the 1100S, equipped with a powerful engine and twin headlights. It was intended for motorsport and police.
Year after year, the automaker’s range was replenished, improved, and found more and more demand abroad. In the winter of 2021, the French brand owner announced the merger of the two brands into a new division. These included Dacia and Lada. At the same time, the logo was redesigned, which completely changed its shape. Moreover, Dacia was chosen as the main brand to expand the coverage of various automotive market segments. In total, this company has nine emblems.
1966 – 1978
The first logo features a classic shield with a wide top and a narrow bottom ending with a sharp point. The interior space is divided into two parts: with the plant’s name and the image of an eagle at the top of the mountain ranges. The first name’s abbreviation is used as the text – Uzina de Autoturisme Pitesti (UAP). The symbols are curly, large, with serifs. The “A” has a teardrop stroke at the top left. “U” and “P” have a very wide in-letter gap. The signs are white and located on a black rectangular background. The lower zone is occupied by three mountain peaks covered with snow caps. On the middle of them stands a large bird with spread wings.
1978 – 1990
The second emblem is the same as the first, but only in monochrome. It does not have the colorfulness that the first logo had. Therefore, instead of beige, blue, and mint, gray, white and black are used. The bird, frame, and mountains are silvery, the letters and the dividing line are white, the background is black. In addition, all elements have received a three-dimensional volume and appear convex.
1990 – 1997
In 1990, the brand was rebranded, after which it became known as Dacia – after the historical region where its production base is located. The developers removed all images reminiscent of this part of Romania during the redesign and replaced them with the eloquent word “Dacia.” Conceptually, it conveys the same essence that was presented in the picture with the mountains. The authors rounded the upper part of the shield a little and stretched the middle part to look harmonious. They also added two edging stripes – white (wider) and black (narrow). The style of the letters remained the same – curly, with an elongated teardrop-shaped cap at the “A.”
1997 – 2003
The designers have kept the traditional shape of the logo by simply removing the frames. They also stretched the letters a bit and replaced the black background with blue.
2003 – 2008
To bring the logo closer to the technical design, the developers added many triangles to the shield, the apex is turned in one direction, and they stand on the edge. Due to this visual effect, the logo has a three-dimensionality. The font was changed for the first time: large serifs disappeared, and only miniature protrusions remained. The authors also added a wide gray border around the perimeter.
2008 – 2015
The first version of the modern identity of the Romanian car manufacturer was developed in 2008. It is a stylized interpretation of a traditional shield and looks like a handle on a car door. The icon is made in a metallic gloss with smooth contours. The sleek sans serif lettering is done in soft type with streamlined lettering. The new logo also looks like an inverted “A” with a rounded top. Thanks to the white edging, the brand name is visible on the gradient surface.
2015 – 2021
The designers painted the letters blue, removed the excessive darkening at the bottom, and removed the two vertical lines at the edge. As a result, the emblem looks wider, cleaner, and fresher.
2021 – today
The previously announced Dacia Bigster model was adorned with a radically different logo – exclusive and unique. It fits so harmoniously into the concept of a recently presented car that it is not even perceived as a symbol of visual identity. The badge looks like a natural pattern on the radiator grille, “embroidered” in the Romanian national style. The decor consists of the letters “D” and “C” butted together by the corner.
The inscription is complete but made of authentic symbols in the icon, decorated under the ancient letters of a geometric shape. “D” lacks a line on the left, making it look like “C.” “A” has no inner bar. Only “I” retained its previous appearance and remained as it is. Moreover, the mirrored letters look like two tuning forks turned on the side.
Font and Colors of the Emblem
The brand strictly adheres to the principle of originality and selects only authentic signs associated with the area where the plant is located. Dacia was the name of a part of modern Romania, so the population considers itself to be the descendants of the Dacians, the Frankish tribes who occupied this area. Romanians are very proud of this fact, and out of respect, they named their car brand that way. And the debut logo depicts the Balkan mountains, where their ancestors lived.
For the emblem’s design, the designers used a typeface close to such fonts as Nulshock Bold, Kinn Bold, Tussilago Heavy. But the outlines of the letters are widened, rounded, and modernized.
Among the basic colors of the corporate palette are blue, black, silver, and white. The earliest version also has blue, mint, and beige.