The minimalist Databricks logo conveys the company’s seriousness in software development and the business nature of its digital products. The succinct symbol supports a work-focused atmosphere, reflected in the users’ interaction with the utilities.
Databricks: Brand overview
Meaning and History
The company started with the AMPLab project, which emerged from academic work at the University of California, Berkeley. It aimed to create open-source software based on the high-level typed language Scala. The direction proved promising, so the group of scientists caught the attention of major digital industry representatives and integrated their firm. The name chosen for the company is maximally comprehensible based on its activity direction: it is formed from the words “data” and “bricks,” written together to signify a close interrelation for increased efficiency.
What is Databricks?
Databricks is an American software developer primarily associated with the Apache Spark project – an open-source utility for analyzing large-scale data in the cloud. This large-scale language model is available for open use and utilized by independent developers and major companies to create unique solutions. Databricks positions itself alongside well-known technologies such as ChatGPT by OpenAI and is regarded as a promising development in artificial intelligence.
Old
The Databricks logo features two main elements: a graphic symbol (above) and text (below). Although different, they relate to the same concept – virtual blocks. The emblem depicts rectangular parallelepipeds stacked on each other, each with an identical structure and size. The front corner of each element (closest to the viewers) is highlighted in dark red, while the other sides are painted orange. This creates the illusion of two downward arrows pointing to the software company’s name. The inscription is set in a lowercase font with large serifs of strict geometric shape, visually balancing the abundance of curves in the letters.
New
The redesign of the Databricks logo brought even more simplicity and minimalism. Two massive geometric figures were transformed into a unified structure drawn with one continuous line. It is curved, following the contours of rectangular parallelepipeds hanging one above the other. Their top and side faces are visible, as are the wide arrows pointing downward. The letters are now devoid of massive serifs; they have become strictly grotesque. Furthermore, the new logo’s creators added boldness to the glyphs, turning them from graphite-black to coal-black.
Font and Colors
Two fonts were used in the Databricks logos from different periods: Newslab Light by Latinotype, with massive, smoothly cut serifs of geometric design, and Montreal Serial Medium by SoftMaker, with bold, blocky letters. The official palette is a contrasting combination of black (two shades) with red and orange.