Dodge Logo

Dodge LogoDodge Logo PNG

Cold metal and passion for racing united the Dodge logo. The emblem demonstrates the elegance and fluidity of body lines, which are combined with the ease of operation and high performance of the company’s vehicles.

Dodge: Brand overview

Founder:John Francis Dodge, Horace Elgin Dodge
Auburn Hills, Michigan, U.S.
The Dodge car brand is named after the brothers Horace and John Dodge. They started with the production of bicycles, for which, in 1899, they opened their factory. Then they had to switch to serial production of components for Ford because it brought more profit. The first car under the Dodge Brothers brand appeared in 1914 and quickly became popular. Six years later, Horace and John died due to the Spanish flu pandemic, and their relatives sold the business. Since 1928, the company has been owned by the Chrysler Corporation.

Meaning and History

Dodge Logo History

The Dodge brand had many different logos. They were used on the radiator grilles and changed depending on the car model. Over the past hundred years, many icons have become a thing of the past. These include, for example, the Dodge family crest, which first appeared on the hood of a sedan in 1946. And the most popular of the old symbols – the head of a mountain goat – was created based on the hood mascot of 1951. However, now the company has abandoned the traditional design and chose in favor of a simple wordmark.

What is Dodge?

Dodge is an automotive brand that emerged in 1900 and frequently changed owners until it became the property of the American corporation Stellantis. It produces sports cars, pickups, SUVs, crossovers, and sedans in various price categories. These are fast and powerful vehicles, popular in the U.S. and abroad. The most famous models include the Ram, Durango, Challenger, Charger, and others.

1910 – 1914

Dodge Logo 1910-1914

The original logo looked like a round car detail. Inside was a monogram of the letters “D” and “B,” representing the Dodge Brothers’ name.

1914 – 1928

Dodge Logo 1914-1928

In 1914, the company began mass production of passenger cars, so it switched to a new emblem. The main element is a six-pointed star made of two intersecting triangles. The geometric figure was set against the background of the globe, which was supposed to show the worldwide fame of Dodge. The map was surrounded by a black ring that said DODGE BROTHERS MOTOR VEHICLES. A modified “DB” monogram has been placed in the center of the star.

1928 – 1955

Dodge Logo 1928-1955

When the word “Brothers” was dropped from trucks and cars’ names, the company got a logo with the black lettering “DODGE.” The designers used a bold rectangular font with rounded sides.

1955 – 1962

Dodge Logo 1955-1962

In 1955, the Forward Look made its debut. Simultaneously, the world saw the new Dodge emblem, which Virgil Exner developed. They were two multi-colored boomerangs (black and red) superimposed on each other. They symbolized development, movement, and technological progress. The badge was associated with rocket propulsion systems because the Chrysler Corporation produced rockets for the space program.

1962 – 1968

Dodge Logo 1962-1968

The first Custom 880 and Polara 500 cars, produced in 1962, featured the Fratzog logo with a stylized triangular shape. The symbol looked like three arrowheads stacked together and pointing in different directions. The designer who created the design wanted to depict the center of the hub and the steering wheel. And he came up with the name Fratzog himself at the management’s request, which means nothing.

1964 – 1993

Dodge Logo 1964-1993

For several decades, a red wordmark written in bold italics has been used. The font resembled Plymouth. The moderate slope conveyed speed.

1969 – 1993

Dodge Logo 1969-1993

The Pentastar emblem was added to the inscription: a pentagonal figure with a narrow five-pointed star in the center. Lippincott & Marguiles studio developed it specifically for Chrysler. Only Chrysler had this symbol is blue, while Dodge had it in red.

1993 – 2010

Dodge Logo 1993-2010

In 1993, the company began using the ram’s head logo. It was an interpretation of the old Dodge badge: the jumping ram mascot appeared on cars back in 1932, and by 1951 only the head remained of it. Then they forgot about him for a long time. When the classic symbol returned, the designers depicted long-horned argali inside a white shield with a red outline and placed a black “DODGE” lettering at the bottom.

2010 – today

Dodge Logo 2010-present

In 2010, Chrysler spun off the Ram line of trucks into a separate company and gave it the ram’s head logo. For Dodge, advertising agency Wieden & Kennedy has developed a new sign: a silver lettering with two red diagonal stripes at the end. Double slanting lines symbolized agility and speed, personified the sporty character of the brand.

Dodge: Interesting Facts

Dodge is an iconic American car brand with a history of innovation and standout models.

  1. The Beginning: Dodge was started by the Dodge brothers, Horace and John, in the early 1900s. They first made bicycles, then car parts, and finally, their cars starting in 1914.
  2. First Dodge Car: The first Dodge car, the Model 30, came out in 1914. It was advanced for its time, with an all-steel body, a 12-volt electrical system, and better gears than the Ford Model T.
  3. World Wars: Dodge played a big role in both World Wars, making ambulances and trucks for World War I and various military vehicles for World War II.
  4. Muscle Cars: Dodge became famous in the 1960s and 1970s for its muscle cars, like the Charger and Challenger, known for their power and style. The 1970 Challenger is especially famous among muscle car fans.
  5. Dodge Viper: Introduced in 1992 with a V10 engine and help from Lamborghini, the Viper became a symbol of American sports car excellence.
  6. The Minivan: In 1984, Dodge changed family transport with the Caravan, the first modern minivan, offering lots of space and versatility.
  7. Dodge Ram: Since its modern launch in 1981, the Ram pickup truck has been known for its toughness and has become one of Dodge’s top sellers.
  8. SRT Division: Started in 2003, Dodge’s SRT division focuses on high-performance cars, making faster versions of the Challenger, Charger, and Viper.
  9. NASCAR Return: Dodge returned to NASCAR in 2001 after 24 years away, winning the NASCAR Sprint Cup Series championship in 2012.
  10. Electric Future: Dodge is moving towards electric vehicles, planning to create an all-electric muscle car, showing its commitment to performance and modern technology trends.

Dodge has significantly impacted American car culture, evolving from a parts maker to a leader in performance vehicles and innovations.

Font and Colors

Dodge Emblem

The most talked-about Dodge emblem is the 1914 six-pointed star. There are many versions of why Horace and John chose this particular symbol. According to one legend, the brand owners used the Jewish Star of David sign to anger their rival, the anti-Semite Henry Ford. Other sources claim that they were friends with Ford and did not intend to anger him. Also, the brothers were not very religious and attended the Presbyterian church.

There were also rumors that the founders of the company borrowed money from Jewish bankers, so they were forced to put it on the Star of David logo. But carmaker Dodge Brothers never took out loans. According to other assumptions, the hexagram represented Solomon’s Seal and personified the union of brothers. In this case, the black triangle stood for the body and the white one for the soul.

Dodge Symbol

According to Chrysler, the hex star consisted of two Greek letters, delta, which symbolized engineering excellence. And some claimed it was copied from a Dodge City police badge because Horace Dodge liked to communicate with local law enforcement. In any case, Horace and John did not have time to confirm or deny any of the versions during their lifetime.

The creators of the current logo used a custom bold sans serif for the company name. The main colors are red, white, and gray in several shades.

Dodge color codes

CinnabarHex color:#ef382a
RGB:239 56 42
CMYK:0 77 82 6
Pantone:PMS Bright Red C
Medium GrayHex color:#b9babe
RGB:185 186 190
CMYK:3 2 0 25
Pantone:PMS Cool Gray 4 C