Dorel Juvenile Logo PNG
The Dorel Juvenile logo evokes the simple joys of family and childhood. The company has united many brands under one name, offering everything you need for a comfortable and safe life with children—from car seats and strollers to toys and household items. It is a place where parents find practical solutions for everyday worries.
Dorel Juvenile: Brand overview
Dorel Juvenile began in 1962 when Leonard, Martin, and Alan Schwartz founded Dorel Industries in Montreal, Canada, initially importing household products. Over time, the company shifted its attention to children’s products, acquiring Quebec’s first furniture maker. After going public and listing shares on the Toronto Stock Exchange, it expanded quickly by acquiring Cosco Inc., a U.S. company specializing in child safety items like car seats. Another big step was purchasing Safety 1st, significantly increasing its presence in the American market. Entering Europe followed through the acquisition of Maxi-Cosi, a respected infant car seat brand. Soon after, acquiring Quinny strengthened the company’s premium stroller offerings. It later broadened its global reach by acquiring Tiny Love, known for educational toys, and Juvenile Versa Productos in Latin America. Expanding into China, it opened a modern production facility in Hangzhou, improving quality control. Recent years have brought substantial digital transformation, enhancing online sales. After being acquired by Cerberus Capital Management, the company refocused on e-commerce growth and introduced advanced safety technologies in strollers and car seats. Today, Dorel Juvenile remains dedicated to innovation and international growth, committed to creating safe, high-quality products for children worldwide.
Meaning and History
What is Dorel Juvenile?
It is a company that designs and manufactures products for babies and newborns. The assortment includes strollers, car seats, furniture, and accessories designed with the safety and comfort of children in mind. All products undergo rigorous testing to meet high-quality standards. Due to the developed distribution network, the products are available in large retail stores and online platforms, helping parents find reliable solutions for their children.
1962 – today
The Dorel Juvenile logo is simple and has a pleasant, neat appearance. The name comes from the company’s founders, the Dorel brothers, who started as a small family business that later grew into a major international company. “Juvenile” means “child-related,” indicating the brand’s focus—everything needed for babies and their parents.
The main symbol is a triangle made of thin lines in a soft, light gray color. The triangle is positioned behind the brand name, pointing downward, creating a sense of protection and care, as if it shields and safeguards the company’s name.
The text portion of the logo—the brand name—is displayed in large, clean letters without unnecessary elements or decorative flourishes. The color of the letters is a deep, pleasant blue, which creates a calm atmosphere and instills confidence—an important factor for a company that manufactures children’s products, such as Maxi-Cosi car seats and products from Safety 1st, Tiny Love, and Cosco Kids, all of which are part of Dorel Juvenile.
The slogan, “Care for Precious Life,” is neatly written below the brand name in a thin blue font, conveying the company’s core mission—gentle care for babies and their safety.
The colors were chosen to reflect a sense of calm and reliability. Blue represents trust, care, and security, while the gray triangle symbolizes stability and protection. Together, they create a harmonious combination that complements each other.
The Dorel Juvenile emblem conveys the brand’s key message—reliability, simplicity, and care. The company has been producing children’s products for many years and is known worldwide for its high-quality items designed to ensure the well-being of children.