Envato has launched a new brand identity, marking a major shift in its visual representation. The previous logo featured a soft, rounded sans-serif font with a green leaf icon on the left, symbolizing growth and creativity. The design was simple, friendly, and approachable, using smooth curves and a fresh green color to evoke a sense of organic growth and connection to nature.
The new logo moves away from this softer aesthetic, introducing a bold and dynamic design. The updated logo combines an abstract, lightning bolt-like shape with the letter “E.” This new symbol, which Envato refers to as the “Creative Spark,” represents energy and creativity. The “E” comprises angular lines and sharp corners, contrasting with the rounded leaf of the old logo. This sharpness gives the logo a modern and precise feel, suggesting that Envato is a cutting-edge platform for creative professionals.
A key feature of the new logo is the small dot at the base of the “E” shape. This “Dynamic Dot” represents the individual creators within the Envato community. Although subtle, this detail ties the visual identity back to the users, contributing to the platform’s success. The small dot highlights the potential of individual contributions within the larger creative community.
The typography in the new logo has also changed significantly. The wordmark now uses a more robust and geometric typeface, giving the letters a stronger presence. The new typeface is angular, with less rounding than before, creating a more contemporary and professional look. The spacing between the letters is carefully balanced to enhance readability and visual appeal.
The color palette has also been updated. The previous soft green has been replaced with a brighter, more vivid green that immediately draws attention. This new green reflects energy and vibrancy, matching the logo’s dynamic nature. The continued use of black for the wordmark creates a strong contrast, making the logo stand out even more.
Beyond the logo, Envato’s new visual identity includes an expanded color palette, introducing a purple accent in addition to the bright green. This broader palette allows more flexibility in applying the brand across various platforms. These colors, bold typography, and iconography help create a cohesive and striking brand presence.
Envato’s new visual identity is also supported by graphic elements that echo the sharp, angular lines of the “E” and the dynamic dot in the logo. These elements are applied consistently across the brand’s visual communications, creating a fresh, relevant aesthetic that appeals to a creative audience.
The evolution of Envato’s logo reflects the company’s growth and vision for the future. The new logo presents a more distinct and memorable brand identity, moving away from the softer elements of the old design. The “Creative Spark” and “Dynamic Dot” modernize the logo and strengthen its connection to the community it represents.
In summary, Envato’s rebranding is a successful transformation that updates the company’s visual identity while staying true to the core values that have made it a leader in the creative industry. The new logo is bold, energetic, and forward-looking, positioning Envato to continue inspiring and empowering creatives worldwide.
