Epical, a Nordic data consulting firm, has introduced a new brand identity developed by Identity Works to reflect its focus on security, data, and analytics while emphasizing trust and ambition. Founded in 2023, Epical has quickly established itself in the digital space, offering solutions across various industries. The new visual identity aims to communicate the core values of trust, ambition, and innovation while supporting the mission of ethical data usage.
The new logo is a modern sans-serif wordmark, replacing the previous placeholder design. The typeface is fluid and dynamic, with soft curves and looped shapes, giving it a friendly and approachable feel. The curved terminals of the letters “e,” “i,” and “c” add distinctive character, setting the logo apart in the tech industry. The letter “e” stands out with its bold, looped form, creating a visually appealing, forward-looking design.
The choice of orange as the primary logo color is significant, symbolizing energy, creativity, and trust—values that align with Epical’s mission. The bold color contrasts with the smooth typeface, creating a balanced identity that feels innovative yet grounded. This color palette helps the brand stand out while conveying reliability and professionalism.
Beyond the wordmark, the visual identity includes design elements that enhance the brand’s messaging. Geometric illustrations depict individuals engaging with data and technology, adding a human element and reinforcing the company’s focus on building trust through ethical data management.
A key visual feature is a 3D, fiber-optic loop graphic that complements the logo. This abstract design represents the flow of data and communication, which are essential to Epical’s services. The loop’s fluidity and lightness convey a sense of movement and progress, aligning with the company’s vision for a future built on trust.
For marketing materials, the font Flecha M introduces a sharp contrast to the logo’s smoothness. This serif font adds sophistication and individuality to the brand’s aesthetic. Combining the serif font with the sans-serif logo creates a dynamic visual identity that appeals to tech professionals and everyday users seeking secure and ethical data solutions.
As Epical grows, this new visual identity will reinforce its values and help connect with new clients and partners.
